A representação midiática oficial do trabalhador brasileiro

• Ano de defesa: 2018
• Autor(a) principal: Flores, Fabiano Rocha
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; Brasil; Comunicação; UFSM; Programa de Pós-Graduação em Comunicação; Centro de Ciências Sociais e Humanas
• Palavras-chave em Português: Identidade; Trabalho; Representação; Simbolização; Audiovisual; Identity; Job; Representation; Symbolization; Audio-visual; Identidad; Trabajo; Representación; Simbolización; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/15926

Based on the understanding that the media sphere ascended to the position of main cultural reference for the conformation of the identities in the contemporaneity, we propose to analyze the official mediatic representation of the brazilian worker observed in audiovisual products of fictional character of the governmental organs linked to the labor activity, having as reference to considerations in the literature as (1) to the panorama of identities in postmodernity and (2) the mental health of the worker from the point of view of work psychodynamics, in order to verify the presence of representations potentially harmful to the subjects there represented, if they are taken as identity matrices. For this, we conceive our object of research in two ambits, one theoretical and the other empirical, which is why we divide this work into two parts. In the examination of the theoretical object, according to the indicated biases, we analyze our object aiming at systematizing characteristics of a representation of the Brazilian worker potentially harmful to this subject, thus constructing two central categories, one resulting from each approach bias, for later interpretation of the analysis empirical. The categories we construct are, respectively: (1) the (in)existence of symbolic sustention for the cultural contents with which workers' identities were represented; and (2) the (in)viability of occurrence of symbolic resonance in the terms of the representation of activity of worker and of your ambience of work. Already in the examination of the empirical object, having as parameter these categories, through the matrix of analysis that we developed, we analyze semiotically the representation of the Brazilian worker in the audiovisuals that we selected, with which we verified the presence of the potential character harmful of this mediatic representation offered by such organs. The general methodology of this research has as method of approach the deductive method, as methods of procedure the historical and monographic methods and as research techniques the bibliographic research and the empirical analysis. The methodology of empirical analysis is not based on a specific current of semiotic theory, but on a collection of contributions from different currents that are interesting to us in view of the characteristics of the empirical object of this research and the objectives related to it. Thus, we undertake three types of semiotic readings, denotative, connotative and polysemic, seeking to reconstruct the argumentative developments (thematic paths and figurative coverages) of the semiotic units of audiovisuals. Our results allow us to affirm the mediatic offering of audiovisual products by government agencies linked to the work activity potentially harmful to the workers there represented, if this official representation of the Brazilian worker is adopted by them as an identity matrix.