Field lab on internationalization - the case of missangas & co. in Denmark

Bibliographic Details
Main Author: Pereira, Bernardo Daniel de Figueiredo e
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/173781
Summary: This document provides a detailed analysis of the internationalization process of Missangas&Co., a Portuguese bead-based jewelry SME, and aims to guide it towards sustainable growth in the global jewelry market. It begins with an assessment of the company's current operations, financials, and organization, along with an international market selection analysis from where a shortlist of 5 countries was derived, with Ireland being identified as the ideal target for expansion. The report further outlines a comprehensive plan for entering this market, encompassing marketing strategies and financial projections. Additionally, it features a literature review on International Entry Mode Selection to support the proposed strategies.
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spelling Field lab on internationalization - the case of missangas & co. in DenmarkDenmarkMarket entry strategyInternationalizationPortuguese SmeStrategic analysisIndustry analysisJewelryMissangas&Co.Domínio/Área Científica::Ciências Sociais::Economia e GestãoThis document provides a detailed analysis of the internationalization process of Missangas&Co., a Portuguese bead-based jewelry SME, and aims to guide it towards sustainable growth in the global jewelry market. It begins with an assessment of the company's current operations, financials, and organization, along with an international market selection analysis from where a shortlist of 5 countries was derived, with Ireland being identified as the ideal target for expansion. The report further outlines a comprehensive plan for entering this market, encompassing marketing strategies and financial projections. Additionally, it features a literature review on International Entry Mode Selection to support the proposed strategies.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNPereira, Bernardo Daniel de Figueiredo e2024-10-21T10:59:59Z2024-01-302024-01-302024-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/173781TID:203602030enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-10-28T01:38:55Zoai:run.unl.pt:10362/173781Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:02:11.016902Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Field lab on internationalization - the case of missangas & co. in Denmark
title Field lab on internationalization - the case of missangas & co. in Denmark
spellingShingle Field lab on internationalization - the case of missangas & co. in Denmark
Pereira, Bernardo Daniel de Figueiredo e
Denmark
Market entry strategy
Internationalization
Portuguese Sme
Strategic analysis
Industry analysis
Jewelry
Missangas&Co.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Field lab on internationalization - the case of missangas & co. in Denmark
title_full Field lab on internationalization - the case of missangas & co. in Denmark
title_fullStr Field lab on internationalization - the case of missangas & co. in Denmark
title_full_unstemmed Field lab on internationalization - the case of missangas & co. in Denmark
title_sort Field lab on internationalization - the case of missangas & co. in Denmark
author Pereira, Bernardo Daniel de Figueiredo e
author_facet Pereira, Bernardo Daniel de Figueiredo e
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Pereira, Bernardo Daniel de Figueiredo e
dc.subject.por.fl_str_mv Denmark
Market entry strategy
Internationalization
Portuguese Sme
Strategic analysis
Industry analysis
Jewelry
Missangas&Co.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Denmark
Market entry strategy
Internationalization
Portuguese Sme
Strategic analysis
Industry analysis
Jewelry
Missangas&Co.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This document provides a detailed analysis of the internationalization process of Missangas&Co., a Portuguese bead-based jewelry SME, and aims to guide it towards sustainable growth in the global jewelry market. It begins with an assessment of the company's current operations, financials, and organization, along with an international market selection analysis from where a shortlist of 5 countries was derived, with Ireland being identified as the ideal target for expansion. The report further outlines a comprehensive plan for entering this market, encompassing marketing strategies and financial projections. Additionally, it features a literature review on International Entry Mode Selection to support the proposed strategies.
publishDate 2024
dc.date.none.fl_str_mv 2024-10-21T10:59:59Z
2024-01-30
2024-01-30
2024-01-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/173781
TID:203602030
url http://hdl.handle.net/10362/173781
identifier_str_mv TID:203602030
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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