Internationalization field lab of Ps: an in-depth analysis of Sweden

Detalhes bibliográficos
Autor(a) principal: Cardoso, Diogo Soares
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/155624
Resumo: Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financial forecast. Firstly, literature regarding the differences among export and foreign direct investment entry modes were analyzed. Secondly, it was performed an in-depth analysis of Sweden, which revealed to be an attractive country apart from the competitive landscape and the market and company sales potential, which, among others, are negatively affected by the Scandinavian culture.
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spelling Internationalization field lab of Ps: an in-depth analysis of SwedenInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financial forecast. Firstly, literature regarding the differences among export and foreign direct investment entry modes were analyzed. Secondly, it was performed an in-depth analysis of Sweden, which revealed to be an attractive country apart from the competitive landscape and the market and company sales potential, which, among others, are negatively affected by the Scandinavian culture.Gomes, EmanuelDelgado, João PedroRUNCardoso, Diogo Soares2023-07-21T08:12:39Z2022-01-182022-01-182022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/155624TID:202998576enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:13:13Zoai:run.unl.pt:10362/155624Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:43:46.327234Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization field lab of Ps: an in-depth analysis of Sweden
title Internationalization field lab of Ps: an in-depth analysis of Sweden
spellingShingle Internationalization field lab of Ps: an in-depth analysis of Sweden
Cardoso, Diogo Soares
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab of Ps: an in-depth analysis of Sweden
title_full Internationalization field lab of Ps: an in-depth analysis of Sweden
title_fullStr Internationalization field lab of Ps: an in-depth analysis of Sweden
title_full_unstemmed Internationalization field lab of Ps: an in-depth analysis of Sweden
title_sort Internationalization field lab of Ps: an in-depth analysis of Sweden
author Cardoso, Diogo Soares
author_facet Cardoso, Diogo Soares
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Cardoso, Diogo Soares
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financial forecast. Firstly, literature regarding the differences among export and foreign direct investment entry modes were analyzed. Secondly, it was performed an in-depth analysis of Sweden, which revealed to be an attractive country apart from the competitive landscape and the market and company sales potential, which, among others, are negatively affected by the Scandinavian culture.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-18
2022-01-18
2022-01-18T00:00:00Z
2023-07-21T08:12:39Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/155624
TID:202998576
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identifier_str_mv TID:202998576
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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