Field lab on internationalization - the case of missangas & co. in Finland

Bibliographic Details
Main Author: Gameiro, Maria Eduarda Costa
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/174149
Summary: This document provides a detailed analysis of the internationalization process of Missangas&Co., a Portuguese bead-based jewelry SME, and aims to guide it towards sustainable growth in the global jewelry market. It begins with an assessment of the company's current operations, financials, and organization, along with an international market selection analysis from where a shortlist of 5 countries was derived, with Ireland being identified as the ideal target for expansion. The report further outlines a comprehensive plan for entering this market, encompassing marketing strategies and financial projections. Additionally, it features a literature review on International Entry Mode Selection to support the proposed strategies.
id RCAP_1b36fb4cbbd68958b33a355da9b20529
oai_identifier_str oai:run.unl.pt:10362/174149
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Field lab on internationalization - the case of missangas & co. in FinlandFinlandMarket entry strategyInternationalizationPortuguese smeStrategic analysisInternational market selectionIndustry analysisJewelryMissangas&co.Domínio/Área Científica::Ciências Sociais::Economia e GestãoThis document provides a detailed analysis of the internationalization process of Missangas&Co., a Portuguese bead-based jewelry SME, and aims to guide it towards sustainable growth in the global jewelry market. It begins with an assessment of the company's current operations, financials, and organization, along with an international market selection analysis from where a shortlist of 5 countries was derived, with Ireland being identified as the ideal target for expansion. The report further outlines a comprehensive plan for entering this market, encompassing marketing strategies and financial projections. Additionally, it features a literature review on International Entry Mode Selection to support the proposed strategies.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNGameiro, Maria Eduarda Costa2024-10-28T10:24:42Z2024-01-302024-01-302024-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/174149TID:203601777enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-11-11T01:39:16Zoai:run.unl.pt:10362/174149Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:12:09.273386Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Field lab on internationalization - the case of missangas & co. in Finland
title Field lab on internationalization - the case of missangas & co. in Finland
spellingShingle Field lab on internationalization - the case of missangas & co. in Finland
Gameiro, Maria Eduarda Costa
Finland
Market entry strategy
Internationalization
Portuguese sme
Strategic analysis
International market selection
Industry analysis
Jewelry
Missangas&co.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Field lab on internationalization - the case of missangas & co. in Finland
title_full Field lab on internationalization - the case of missangas & co. in Finland
title_fullStr Field lab on internationalization - the case of missangas & co. in Finland
title_full_unstemmed Field lab on internationalization - the case of missangas & co. in Finland
title_sort Field lab on internationalization - the case of missangas & co. in Finland
author Gameiro, Maria Eduarda Costa
author_facet Gameiro, Maria Eduarda Costa
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Gameiro, Maria Eduarda Costa
dc.subject.por.fl_str_mv Finland
Market entry strategy
Internationalization
Portuguese sme
Strategic analysis
International market selection
Industry analysis
Jewelry
Missangas&co.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Finland
Market entry strategy
Internationalization
Portuguese sme
Strategic analysis
International market selection
Industry analysis
Jewelry
Missangas&co.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This document provides a detailed analysis of the internationalization process of Missangas&Co., a Portuguese bead-based jewelry SME, and aims to guide it towards sustainable growth in the global jewelry market. It begins with an assessment of the company's current operations, financials, and organization, along with an international market selection analysis from where a shortlist of 5 countries was derived, with Ireland being identified as the ideal target for expansion. The report further outlines a comprehensive plan for entering this market, encompassing marketing strategies and financial projections. Additionally, it features a literature review on International Entry Mode Selection to support the proposed strategies.
publishDate 2024
dc.date.none.fl_str_mv 2024-10-28T10:24:42Z
2024-01-30
2024-01-30
2024-01-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/174149
TID:203601777
url http://hdl.handle.net/10362/174149
identifier_str_mv TID:203601777
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833597941510569984

Similar Items