Internationalization field lab of ps: an in-depth analysis of Germany

Detalhes bibliográficos
Autor(a) principal: Kantenwein, Vivienne Marielle
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/156834
Resumo: Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria real estate investors use to choose international markets. An in-depth analysis of Germany revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, the tax system, local competition, and bureaucracy reduce the country’s attractiveness.
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spelling Internationalization field lab of ps: an in-depth analysis of GermanyInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria real estate investors use to choose international markets. An in-depth analysis of Germany revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, the tax system, local competition, and bureaucracy reduce the country’s attractiveness.Gomes, EmanuelDelgado, João PedroRUNKantenwein, Vivienne Marielle2023-08-25T09:25:17Z2022-01-182022-01-182022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156834TID:203021690enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:13:44Zoai:run.unl.pt:10362/156834Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:44:10.135493Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization field lab of ps: an in-depth analysis of Germany
title Internationalization field lab of ps: an in-depth analysis of Germany
spellingShingle Internationalization field lab of ps: an in-depth analysis of Germany
Kantenwein, Vivienne Marielle
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab of ps: an in-depth analysis of Germany
title_full Internationalization field lab of ps: an in-depth analysis of Germany
title_fullStr Internationalization field lab of ps: an in-depth analysis of Germany
title_full_unstemmed Internationalization field lab of ps: an in-depth analysis of Germany
title_sort Internationalization field lab of ps: an in-depth analysis of Germany
author Kantenwein, Vivienne Marielle
author_facet Kantenwein, Vivienne Marielle
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Kantenwein, Vivienne Marielle
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria real estate investors use to choose international markets. An in-depth analysis of Germany revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, the tax system, local competition, and bureaucracy reduce the country’s attractiveness.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-18
2022-01-18
2022-01-18T00:00:00Z
2023-08-25T09:25:17Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/156834
TID:203021690
url http://hdl.handle.net/10362/156834
identifier_str_mv TID:203021690
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.mail.fl_str_mv info@rcaap.pt
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