Internationalization field lab of Ps: an in-depth analysis of Canada

Bibliographic Details
Main Author: Paul, Patrick Eberhard
Publication Date: 2022
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/138777
Summary: Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to define international market selection and its application. An in-depth analysis of Canada revealed that while it provides highly favorable market conditions in terms of market potential, differentiation, and macro-economic environment, different treatment of foreigners regarding taxation and revenues overcomes the favorable conditions and makes Canada un attractive to expand to.
id RCAP_3da6a8e93bff4c67023f9afde0eee2ad
oai_identifier_str oai:run.unl.pt:10362/138777
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Internationalization field lab of Ps: an in-depth analysis of CanadaInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to define international market selection and its application. An in-depth analysis of Canada revealed that while it provides highly favorable market conditions in terms of market potential, differentiation, and macro-economic environment, different treatment of foreigners regarding taxation and revenues overcomes the favorable conditions and makes Canada un attractive to expand to.Gomes, EmanuelDelgado, João PedroRUNPaul, Patrick Eberhard2025-01-18T01:31:22Z2022-01-182022-01-182022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138777TID:202974812enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-20T01:35:43Zoai:run.unl.pt:10362/138777Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:33:00.324696Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization field lab of Ps: an in-depth analysis of Canada
title Internationalization field lab of Ps: an in-depth analysis of Canada
spellingShingle Internationalization field lab of Ps: an in-depth analysis of Canada
Paul, Patrick Eberhard
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab of Ps: an in-depth analysis of Canada
title_full Internationalization field lab of Ps: an in-depth analysis of Canada
title_fullStr Internationalization field lab of Ps: an in-depth analysis of Canada
title_full_unstemmed Internationalization field lab of Ps: an in-depth analysis of Canada
title_sort Internationalization field lab of Ps: an in-depth analysis of Canada
author Paul, Patrick Eberhard
author_facet Paul, Patrick Eberhard
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Paul, Patrick Eberhard
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to define international market selection and its application. An in-depth analysis of Canada revealed that while it provides highly favorable market conditions in terms of market potential, differentiation, and macro-economic environment, different treatment of foreigners regarding taxation and revenues overcomes the favorable conditions and makes Canada un attractive to expand to.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-18
2022-01-18
2022-01-18T00:00:00Z
2025-01-18T01:31:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138777
TID:202974812
url http://hdl.handle.net/10362/138777
identifier_str_mv TID:202974812
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596777744302080

Similar Items