Internationalization field lab of ps: an in-depth analysis of Norway

Bibliographic Details
Main Author: Faltermeier, Maximilian
Publication Date: 2022
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/156835
Summary: Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria to be considered when selecting the market entry mode. An in-depth analysis of Norway revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, strict requirements and limited commissions reduce the country’s attractiveness.
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spelling Internationalization field lab of ps: an in-depth analysis of NorwayInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria to be considered when selecting the market entry mode. An in-depth analysis of Norway revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, strict requirements and limited commissions reduce the country’s attractiveness.Gomes, EmanuelDelgado, João PedroRUNFaltermeier, Maximilian2023-08-25T09:32:03Z2022-01-182022-01-182022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156835TID:203063422enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:13:44Zoai:run.unl.pt:10362/156835Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:44:10.189931Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization field lab of ps: an in-depth analysis of Norway
title Internationalization field lab of ps: an in-depth analysis of Norway
spellingShingle Internationalization field lab of ps: an in-depth analysis of Norway
Faltermeier, Maximilian
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab of ps: an in-depth analysis of Norway
title_full Internationalization field lab of ps: an in-depth analysis of Norway
title_fullStr Internationalization field lab of ps: an in-depth analysis of Norway
title_full_unstemmed Internationalization field lab of ps: an in-depth analysis of Norway
title_sort Internationalization field lab of ps: an in-depth analysis of Norway
author Faltermeier, Maximilian
author_facet Faltermeier, Maximilian
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Faltermeier, Maximilian
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria to be considered when selecting the market entry mode. An in-depth analysis of Norway revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, strict requirements and limited commissions reduce the country’s attractiveness.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-18
2022-01-18
2022-01-18T00:00:00Z
2023-08-25T09:32:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/156835
TID:203063422
url http://hdl.handle.net/10362/156835
identifier_str_mv TID:203063422
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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