Detalhes bibliográficos
| Ano de defesa: |
2014 |
| Autor(a) principal: |
MAZZONI, Adherbal Lins
 |
| Orientador(a): |
MENELAU, Almir Silveira |
| Banca de defesa: |
VITAL, Thales Wanderley |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Federal Rural de Pernambuco
|
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Administração e Desenvolvimento Rural
|
| Departamento: |
Departamento de Administração
|
| País: |
Brasil
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4438
|
Resumo: |
This study aims to analyze the changes in turnover in CEASA / PE with the deployment of service provided by Packaging Central. The central packaging design aims to meet the requirements of legislation such as Law No. 9,972, the Decree n ° 6268 and Joint Normative SARC / ANVISA / INMETRO No. .009, which determine the marketing of produce packaged appropriately in standard containers, cleaned and labeled. The implementation of the project brought a series of changes in marketing CEASA / PE sectors like breaking a habit transport of papaya and orange was done in bulk, ie, the product was shipped without any protective packaging, with the introduction of central packaging this situation changed. To meet the proposed goal of this work a comparative analysis of the current situation vis à vis the previous state of affairs, for it three products (tomato, papaya and orange) marketed CEASA with its stages of adoption of standardized packages were selected was performed completed the longest. With the development of research identified that some licensees demonstrated to be satisfied with the use of standardized boxes but when dealing with the service provided by Central Packaging satisfaction degree is great. |
