Detalhes bibliográficos
| Ano de defesa: |
2010 |
| Autor(a) principal: |
LUCENA, Heriano Azevedo de
 |
| Orientador(a): |
KEHRLE, Luiz Rodrigues |
| Banca de defesa: |
FAVERO, Luiz Andrea,
VITAL, Tales Wanderley,
ARAGÓN, Edilean Kleber da Silva Bejarano |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Federal Rural de Pernambuco
|
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Administração e Desenvolvimento Rural
|
| Departamento: |
Departamento de Administração
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4527
|
Resumo: |
This study has as main objective to analyze how the process of commercialization of the green coconut is accomplished in the irrigated perimeter of São Gonçalo - PB. The Commercialization of agricultural products is characterized by some particularities as the high dependence of the climatic conditions, limited useful life of the agricultural products, seasonal in the consumption and in the production. This researches is based in the concept of productive chain with emphasis in his/her commercialization system, limiting to understand the process of commercialization of the production; or be the primary market of the green coconut. Some varied win prominence in this research how to understand the formation the price of the coconut, which the difficulties found in the commercialization process by the involved actors and which the main consuming markets of this product. This study has as main instrument of collection of data the questionnaire standardized that it was applied with the tied groups the commercialization (producers, transporters, distributing), seeking to describe the main characteristics of this segment. The problem it was treated through a qualitative approach. The field research was accomplished between September and October of 2010 and they were obtained the following results: Heads' of the family of the producing settlers' masculine sex, a majority prevalence works between 7 and 8 hours a day, the same ones are experienced in the cultivation of the coconut because 65% declared to work with the fruit has more than 10 years and 64% of them have income of to 3 minimum wages. The cultivation of the green coconut it is predominant in relation to the dry coconut because only 13% of the producers revealed not to work with green coconut. The cities of São Paulo, Brasília and Recife were configured as the main consuming markets. Practically formal contracts of commercialization don't exist. The section faces price seasonal, in the summer high prices and in the winter low prices. In relation to the main difficulties, the credit readiness was portrayed by 49% of the interviewees as of difficult access. In relation to local structure grocery stores and the access highways don't exist to the ranches were white of a lot of critics among the transporters. |
