Empreendendo no mercado infantil de 0 a 6 anos: uma proposta de criação do e-commerce “Crianças e Cores"

• Ano de defesa: 2017
• Autor(a) principal: Angeruzzi, Alessandra Mazzariolli de Oliveira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Uberlândia; Brasil; Programa de Pós-graduação em Tecnologias, Comunicação e Educação (Mestrado Profissional)
• Palavras-chave em Português: empreendedorismo; e-commerce; mercado infantil; brand; CNPQ::CIENCIAS SOCIAIS APLICADAS
• Link de acesso: https://repositorio.ufu.br/handle/123456789/21173; http://dx.doi.org/10.14393/ufu.di.2018.36

The project Entrepreneurship in the children's market from 0 to 6 years - a proposal to create the e-commerce Children and Colors aims to create a brand that is born digital, using the online media, blog, Facebook, Instagram, among others, to generate value to the brand. Ecommerce, on the other hand, is focused on offering consumers products that are really useful in the day-to-day life of infants and children, promoting conscious consumption of products. In addition, the business already has Social Responsibility as an integral part of the new brand created, because Children and Colors is already born doing actions to promote the awareness of mothers and fathers, to help other children. Therefore, the product proposal of this work is to show how the entrepreneurs should start planning an e-commerce, studying the market they wish to act, creating value propositions for the brand, defining brand identity, associations, the positioning of discourse, as well as the dimensions of the postmodern consumer, that one wishes to attain. All these factors aligned to well defined metrics and monitored by managers.