Implicações para a saúde pública dos programas de responsabilidade social da indústria de bebidas alcoólicas no Brasil

• Ano de defesa: 2017
• Autor(a) principal: Pantani, Daniela Silva [UNIFESP]
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de São Paulo (UNIFESP)
• Palavras-chave em Português: Social responsibility; Alcoholic beverages; Alcohol industry; Brazil; Public health; Responsabilidade social; Consumo de bebidas alcoólicas; Indústria de álcool; Brasil; Saúde pública
• Link de acesso: https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=4826034; http://repositorio.unifesp.br/handle/11600/50095

Objective: To identify, monitor and analyze through a public health perspective the corporate social responsibility practices conducted by the alcohol industry in Brazil. Methods: A content analysis was performed in 54 activities from Brazil, selected from the authoritative database of the International Alliance for Responsible Drinking. The research protocol was developed by a group of investigators, including the author, and based on alcohol control and corporate social responsibility literature. The research also assessed the accuracy of information provided by the alcohol industry. As there was no “gold standard” for this purpose, researchers adopted the LEAD standard (acronym for Longitudinal, Expert and All Data). Results: Major alcohol producers performed the majority of the initiatives in Brazil (89%). Many activities were conducted with partners (78%), including government, universities, non-governmental organizations, social aspects and public relations organizations, and trade associations. The involvement of at least one governmental agency (as single partner or as one of many) was observed in 44% of the activities. The industry short descriptions reported an evaluation in 20% of the activities, most of them process evaluations (82%), and the majority (73,5%) could not fit into any category of the Global Strategy to Reduce the Harmful Consumption of Alcohol from the World Health Organization. The results also revealed that most actions (91%) were estimated on the basis of the research evidence to lack effectiveness or to have insufficient research to judge their likely results. Almost half (47%) of the actions were found to have the potential to market specific products or brands of alcoholic drinks. Conclusion: While these efforts seem laudable at first, the results question the quality and added value of the activities run by the alcohol industry in Brazil, and suggest they are being used in part to market the industry’s products. Besides, it seems concerning that due to the implicit marketing strategy, the Brazilian population does not have the possibility to defend citizens, especially vulnerable populations, as teenagers, from the type of propaganda, as defined by the Brazilian Constitution.