Toda mulher na política me representa? normatividade e ideologia no apoio a uma candidata

• Ano de defesa: 2022
• Autor(a) principal: Costa, Luiza Lins Araújo
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Psicologia Social; Programa de Pós-Graduação em Psicologia Social; UFPB
• Palavras-chave em Português: Mulher; Política; Representação social; Normatividade; Ideologia; Sexismo; Valores políticos; Women; Politics; Social representation; Normativity; Ideology; Sexism; Political values; Mujeres; Representación social; Normatividad; Ideología; CNPQ::CIENCIAS HUMANAS::PSICOLOGIA
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/123456789/23502

This thesis aimed to analyze the relationship between the social representation of women and support for a female candidacy, specifically considering the impact of normativity and ideology in supporting a woman in politics in Brazil and Spain. Considering these constructs, we present a work composed of three articles. The first one is a theoretical study (Article 1) wich consists of a systematic review of the scientific literature on women’s social representations. This review supported the construction of the experimental scenario of the empirical articles presented below. Their results indicated an ambivalent image of women based on normativity and indicated the central position that the maternity norm occupies in this analysis. In Article 2 (N = 370), through an experimental design, we investigated the impact of ideological positioning and normativity in supporting a female candidate, analyzing the moderating role of sexism in this relation. The results, in both countries, indicated that the positioning of the participants in the political spectrum, left-right wings, is the main determinant of support and in Brazil there was also an impact of normativity, when related to the participants’ideology. In Spain, in turn, the fact that women deviated from gender roles did not affect support for their candidacy. The results also indicated the moderating role of sexism in this relation, especially in Brazil, where there was greater endorsement of sexist ideologies. In Article 3 (N = 370), starting from the same experimental manipulation, we investigated the moderating role of Political Values in the relation between normativity, ideology and support for a female candidate in Brazil and Spain. The results in Brazil indicated the moderation of values such as Law and Order and Traditional Morality in the relationship between normativity and support, which does not occur among the participants from Spain. On the other hand, political values such as Equality and Free Enterprise seem to refine the analysis of ideological aspects, explaining the direction and strength of the relation between ideology and support for the female candidate in both countries. In general, the results confirm the main hypothesis of this thesis that there is a relationship between the social representation of women and their presence in politics, with normativity and ideology acting in support of a female candidacy, varying their expression depending on the characteristics and peculiarities of the cultural context. The articles gathered aim to add elements to the understanding of support for female leadership, raising discussions about what (or who) a woman in politics represents.