| Resumo: |
This research treats the design as a tool capable of generating a timeless economy in artisanal production processes perpetuating the know-how. Adding to income generation, the cultural knowledge that permeates the community's daily life. With this objective in mind, we look at the embroidery produced by Boi da Floresta – a traditional Bumba-meu-boi group from the city of São Luís – MA. This new way of producing, according to Manzini (2017), demonstrates another type of relationship between production and consumption – social innovation. For being urgent, according to Noronha (2018), to think about new forms of collaboration and involvement in actions, considering the rupture of hierarchies of knowledge that direct the discussions addressed in the speeches and practices of design. In this context, experiencing the community through participatory design and co-design processes is a way of understanding knowledge based on its tradition (Spinuzzi, 2005). The main issue of this research is to understand how design is capable of promoting processes in which the community's sustainability comes from its own associative principles and its own products, taking into account the seasonality of the Boi's embroidery activities. As a general objective, the research seeks to investigate the creative and associative processes of a group of people who embroider, in addition to promoting processes of autonomy through participatory design, considering the principles of sustainability in their cultural and economic dimensions. Having as results the choice of products and the making of shirts tangibility from a personal rereading supported by the exchange of knowledge inherent to the co- participatory process. Reaffirming the territory, the idea of belonging, culture and fostering the idea of time, productivity, creativity and the tangibility of the things from the immateriality of the environment. |
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