Comunicação organizacional digital : dimensões de análise da produção científica

• Ano de defesa: 2016
• Autor(a) principal: Sousa, Gisela Maria Santos Ferreira de
• Orientador(a): Scroferneker, Cleusa Maria Andrade
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul
• Programa de Pós-Graduação: Programa de Pós-Graduação em Comunicação Social
• Departamento: Faculdade de Comunicação Social
• País: Brasil
• Palavras-chave em Português: COMUNICAÇÃO DIGITAL; COMUNICAÇÃO ORGANIZACIONAL; COMUNICAÇÃO SOCIAL
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.pucrs.br/tede2/handle/tede/6934

In a contemporary context, digital organizational communication (DOC) has been studied through several theoretical and methodological approaches aiming at its solidification as a study target of the knowledge field, focusing on the understanding and comprehension of organizational communicative processes. This argument justifies the investigation of the scientific production related to digital organizational communication, based upon the articles presented to Abrapcorp, between 2007 and 2015. The thesis goals are investigating how are presented the studies on this theme carried on by researchers involved in the Abrapcorp discussion groups, establishing on what thematic, theoretical, conceptual and methodological approaches the developed studies are presented focusing digital organizational communication at Abrapcorp, and contributing to the recognition of the limits and potential of scientific production on digital organizational communication (DOC) accepted at Abrapcorp. The hermeneutical-interpretative paradigm proposed by Thompson (1995, 2011) is adopted. The work is a qualitative research, with methodological strategies that involve a social and historical analysis, a formal-discursive analysis and the interpretation/ (re) interpretation, search and collect of data in the Abrapcorp site digital environment, in order to compose the corpus, with 70 scientific articles that focus on the chosen theme. Atlas ti software was utilized in order to support the codification process, interpretation of the corpus articles based on the interpretative/(re)interpretative movements accomplished.