Detalhes bibliográficos
| Ano de defesa: |
2011 |
| Autor(a) principal: |
Ribeiro, Marcelle Bonassi
 |
| Orientador(a): |
Costa, Rogério da |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/4286
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Resumo: |
The present document is a research about initiatives concerning sustainable development lead by three major Brazilian private banks and that involve the activation of social networks in Web 2.0 environments. The research seeks to comprehend how the economic sector has reached the general population, in the scope of communication and actions for social responsibility, simultaneously, intending to consolidate its trademarks regarding the matter of sutainability. As one of its actions, and that is the focus of our research, we highlight the specific one that uses social networks on the Internet, such actions are entailed, for most of the times, with the sector of social responsibility of the companies. This way, the banks aim to relate the ideas of social actions (carried out by the company) with the activation of social networks and social media , and it happens in the universe that discusses the problems of sustainable development. There will be analyzed the projects of Banco do Planeta , Itaú Social and Espaço Real de Práticas em Sustentabilidade |
