Detalhes bibliográficos
| Ano de defesa: |
2012 |
| Autor(a) principal: |
Flor, Gisele |
| Orientador(a): |
Faro, José Salvador
 |
| Banca de defesa: |
Gonçalves, Elizabeth Moraes
,
Garrini, Selma Peleias Felerico |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
| Departamento: |
Processo Comunicacionais
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/624
|
Resumo: |
This study aims to analyze how Boa Forma Magazine presents the human body. The corpus of this study for analysis is the editions of January and February 2005 and 2011; the editions of October, November and December 2005 and 2010. We have utilized as samples the cover articles which publish wellness and fitness. As a methodology we have applied Discourse Analysis and Content Analysis, using a qualitative approach. We have confirmed, by the analyses, that the magazine shows the human body as a commodity, reflecting the characteristics of the consumption society of the early XXI Century. The application of discursive paraphrase and interdiscourse emphasizes the appreciation of the perfect body, as a commodity, conquered by dedication, persistence, investment; therefore, the perfect body delimits prestige, honor, emulation and narcissism. |
