Detalhes bibliográficos
Ano de defesa: |
2012 |
Autor(a) principal: |
Flor, Gisele |
Orientador(a): |
Faro, José Salvador
 |
Banca de defesa: |
Gonçalves, Elizabeth Moraes
,
Garrini, Selma Peleias Felerico |
Tipo de documento: |
Dissertação
|
Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Universidade Metodista de São Paulo
|
Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
Departamento: |
Processo Comunicacionais
|
País: |
BR
|
Palavras-chave em Português: |
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Palavras-chave em Inglês: |
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Área do conhecimento CNPq: |
|
Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/624
|
Resumo: |
This study aims to analyze how Boa Forma Magazine presents the human body. The corpus of this study for analysis is the editions of January and February 2005 and 2011; the editions of October, November and December 2005 and 2010. We have utilized as samples the cover articles which publish wellness and fitness. As a methodology we have applied Discourse Analysis and Content Analysis, using a qualitative approach. We have confirmed, by the analyses, that the magazine shows the human body as a commodity, reflecting the characteristics of the consumption society of the early XXI Century. The application of discursive paraphrase and interdiscourse emphasizes the appreciation of the perfect body, as a commodity, conquered by dedication, persistence, investment; therefore, the perfect body delimits prestige, honor, emulation and narcissism. |