Ética, comunicação e consumo: o Slow Food como forma de comunicar uma vida boa nas culturas de consumo

• Ano de defesa: 2015
• Autor(a) principal: Hadler, Raquel Duarte
• Orientador(a): Peres Neto, Luiz
• Banca de defesa: Rocha, Rosamaria Luiza de Melo , Fernandez, Cíntia Sanmartin , Casaqui, Vander
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Associação Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa em Comunicação e Práticas de Consumo da ESPM
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: comunicação; consumo; ética; vida boa; Slow Food
• Palavras-chave em Inglês: communication; consumption; ethics; good life; Slow Food
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/69

Departing from a reflection on the concept of good life developed by Aristotle, we propose a discussion about the communication possibilities of this concept inside consumption cultures through the analysis of the Slow Food movement narrative. This dissertation was developed inside the research line called Reception Processes and Sociocultural Contexts Articulated to Consumption of PPGCOM-ESPM. Its objective is to analyze how the participation in the Slow Food movement can trigger communication processes of reframing the subject due to the daily articulation of consumption practices and interpersonal relations proposed by the movement, as opposed to the ideal of good life, dominant in consumption cultures. For this, we point out as research subject narratives of the Slow Food movement and its participants as a way to communicate an ideal of good life in consumption cultures, which are analyzed through theoretical and methodological framework of critical hermeneutics.