De tabardo e espada em punho : consumo, memória e medievalismo em grupo juvenil praticante de boffering

Detalhes bibliográficos
Ano de defesa: 2017
Autor(a) principal: Nappo, Sami Argentino lattes
Orientador(a): Nunes, Mônica Rebecca Ferrari
Banca de defesa: Carrascoza, João Luis Anzanello, Cogo, Denise, Martino, Luis Mauro Sá, Perazzo, Priscila
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Escola Superior de Propaganda e Marketing
Programa de Pós-Graduação: Programa de Mestrado em Comunicação e Práticas de Consumo
Departamento: ESPM::Pós-Graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://tede2.espm.br/handle/tede/280
Resumo: This research has as theme the Boffering, a youth practice of fighting using medieval-inspired weapons and the (re) creation of the Middle Ages. For this, it is not only understood as a game, but also as a communicative, sociocultural and consumer practice that makes use of performance and rituals. The theoretical object concerns the articulations between the consumption of media narratives, ritualistic and performative processes present in the construction of the memory of medievalism. The Draikaner youth group is an empirical object. The general objective is to examine the construction of memory of a possible medieval generated by the practice of boffering, in the light of the semiotics of the culture of Tártu Moscou. The secondary ones are: to deepen the knowledge of Draikaner and its practice; discuss the consumption of media narratives and materials present in the group; understand the relations between consumer practices (the media narratives and boffering itself) and the Middle Ages. The questioning of how the memory of an era that they have not lived is built on and which influences them to the point of developing a practice inspired by the Middle Ages, supposing that this practice also serves as a "place" of consumption, ritualization and construction of subjectivities, guided this research. The corpus includes field observations, analyzing the material and symbolic signs that are present in Draikaner practice, interviews with members, as well as bibliographic material. For this study the flanêrie, by Mclaren (2000), was chosen as methodology applied to the first approximations with the group, together with the analysis of the interviews carried out later in another space, field observations and bibliographic research. The work is based on the theoretical assumptions of authors such as: Iúri Lótman, Hilário Franco, Umberto Eco, Roger Siverstone, Rose Rocha, Maurice Halbwachs, Johan Huizinga, Roger Caillois, Martine Segalen, João Machado Pais, Michel Maffesoli and Mônica Nunes, among others . It is hoped to demonstrate that through the process of semiosis these young people create new meanings and with this they conceive a new semiosphere aimed at (re) creation of the Middle Ages, through a practice that can be understood as a game and a performance and by ritual processes that they experience.