Internationalization project of Tulea Globulus - an in-depth market analysis of Spain

Detalhes bibliográficos
Autor(a) principal: Silva, Beatriz Ribeiro Xavier
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/175949
Resumo: This thesis guides Globulus, a Portuguese forestry company within the Tulea group, in its international expansion. Globulus currently cultivates and sells Eucalyptus globulus for the pulp and paper industry in Portugal. International market selection through country ranking, clustering, and analysis of the five most promising markets, revealed Spain as the most attractive market for internationalization. This is supported by industry indicators, financial viability, and Globulus’ preferences. The proposed entry mode is indirect exporting, backed by a detailed marketing plan and financial projections. Recommendations include monitoring wood prices and transport costs, establishing an international partner network, and diversifying the product portfolio.
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Internationalization project of Tulea Globulus - an in-depth market analysis of SpainInternationalization planInternational market selectionEntry mode strategyCompetitiveness analysisForestry industryCluster analysisCountry rankingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis guides Globulus, a Portuguese forestry company within the Tulea group, in its international expansion. Globulus currently cultivates and sells Eucalyptus globulus for the pulp and paper industry in Portugal. International market selection through country ranking, clustering, and analysis of the five most promising markets, revealed Spain as the most attractive market for internationalization. This is supported by industry indicators, financial viability, and Globulus’ preferences. The proposed entry mode is indirect exporting, backed by a detailed marketing plan and financial projections. Recommendations include monitoring wood prices and transport costs, establishing an international partner network, and diversifying the product portfolio.Gomes, EmanuelZhou, YuelingRUNSilva, Beatriz Ribeiro Xavier2024-11-28T11:00:34Z2024-02-012023-12-202024-02-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/175949TID:203679890enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-12-02T01:37:25Zoai:run.unl.pt:10362/175949Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:16:51.058107Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization project of Tulea Globulus - an in-depth market analysis of Spain
title Internationalization project of Tulea Globulus - an in-depth market analysis of Spain
spellingShingle Internationalization project of Tulea Globulus - an in-depth market analysis of Spain
Silva, Beatriz Ribeiro Xavier
Internationalization plan
International market selection
Entry mode strategy
Competitiveness analysis
Forestry industry
Cluster analysis
Country ranking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization project of Tulea Globulus - an in-depth market analysis of Spain
title_full Internationalization project of Tulea Globulus - an in-depth market analysis of Spain
title_fullStr Internationalization project of Tulea Globulus - an in-depth market analysis of Spain
title_full_unstemmed Internationalization project of Tulea Globulus - an in-depth market analysis of Spain
title_sort Internationalization project of Tulea Globulus - an in-depth market analysis of Spain
author Silva, Beatriz Ribeiro Xavier
author_facet Silva, Beatriz Ribeiro Xavier
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Zhou, Yueling
RUN
dc.contributor.author.fl_str_mv Silva, Beatriz Ribeiro Xavier
dc.subject.por.fl_str_mv Internationalization plan
International market selection
Entry mode strategy
Competitiveness analysis
Forestry industry
Cluster analysis
Country ranking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization plan
International market selection
Entry mode strategy
Competitiveness analysis
Forestry industry
Cluster analysis
Country ranking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis guides Globulus, a Portuguese forestry company within the Tulea group, in its international expansion. Globulus currently cultivates and sells Eucalyptus globulus for the pulp and paper industry in Portugal. International market selection through country ranking, clustering, and analysis of the five most promising markets, revealed Spain as the most attractive market for internationalization. This is supported by industry indicators, financial viability, and Globulus’ preferences. The proposed entry mode is indirect exporting, backed by a detailed marketing plan and financial projections. Recommendations include monitoring wood prices and transport costs, establishing an international partner network, and diversifying the product portfolio.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-20
2024-11-28T11:00:34Z
2024-02-01
2024-02-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/175949
TID:203679890
url http://hdl.handle.net/10362/175949
identifier_str_mv TID:203679890
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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