Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia

Detalhes bibliográficos
Autor(a) principal: Linnemann, Yannik Robert
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/181381
Resumo: Firm A, a Portuguese non-residential industry X manufacturer with revenues of ~€9mn in 2022, targets international expansion to gain scale. This thesis formulates an internationalization strat egy using 24 macroeconomic variables to rank and cluster 97 countries for a comprehensive market selection process. An individual analysis assesses the market attractiveness of Slovenia based on specific factors. Collectively, the five individually developed analyses of the most attractive markets identify the Netherlands as the prime target. The entry strategy suggests tran sitioning from indirect to direct exports to mitigate risks and meet financial targets. A supplementary literature review examines the process of international market selection (IMS) for small firms.
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spelling Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of SloveniaInternational market selectionCountry rankingCountry clusteringMarket entrySmeHvacDomínio/Área Científica::Ciências Sociais::Economia e GestãoFirm A, a Portuguese non-residential industry X manufacturer with revenues of ~€9mn in 2022, targets international expansion to gain scale. This thesis formulates an internationalization strat egy using 24 macroeconomic variables to rank and cluster 97 countries for a comprehensive market selection process. An individual analysis assesses the market attractiveness of Slovenia based on specific factors. Collectively, the five individually developed analyses of the most attractive markets identify the Netherlands as the prime target. The entry strategy suggests tran sitioning from indirect to direct exports to mitigate risks and meet financial targets. A supplementary literature review examines the process of international market selection (IMS) for small firms.Gomes, EmanuelRUNLinnemann, Yannik Robert2024-06-282024-01-312027-01-31T00:00:00Z2024-06-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/181381TID:203902254enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-31T02:05:50Zoai:run.unl.pt:10362/181381Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T04:42:26.983341Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia
title Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia
spellingShingle Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia
Linnemann, Yannik Robert
International market selection
Country ranking
Country clustering
Market entry
Sme
Hvac
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia
title_full Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia
title_fullStr Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia
title_full_unstemmed Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia
title_sort Internationalization project of a Portuguese Hvac manufacturer - an in-depth market analysis of Slovenia
author Linnemann, Yannik Robert
author_facet Linnemann, Yannik Robert
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Linnemann, Yannik Robert
dc.subject.por.fl_str_mv International market selection
Country ranking
Country clustering
Market entry
Sme
Hvac
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International market selection
Country ranking
Country clustering
Market entry
Sme
Hvac
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Firm A, a Portuguese non-residential industry X manufacturer with revenues of ~€9mn in 2022, targets international expansion to gain scale. This thesis formulates an internationalization strat egy using 24 macroeconomic variables to rank and cluster 97 countries for a comprehensive market selection process. An individual analysis assesses the market attractiveness of Slovenia based on specific factors. Collectively, the five individually developed analyses of the most attractive markets identify the Netherlands as the prime target. The entry strategy suggests tran sitioning from indirect to direct exports to mitigate risks and meet financial targets. A supplementary literature review examines the process of international market selection (IMS) for small firms.
publishDate 2024
dc.date.none.fl_str_mv 2024-06-28
2024-01-31
2024-06-28T00:00:00Z
2027-01-31T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/181381
TID:203902254
url http://hdl.handle.net/10362/181381
identifier_str_mv TID:203902254
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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