Internationalization project of tulea globulus - an in-depth market analysis of the United States of America

Bibliographic Details
Main Author: Kossiwakis, Nikolas
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/176169
Summary: This thesis guides Globulus, a Portuguese forestry company within the Tulea group, in its international expansion. Globulus currently cultivates and sells Eucalyptus globulus for the pulp and paper industry in Portugal. International market selection through country ranking, clustering, and analysis of the five most promising markets, revealed Spain as the most attractive market for internationalization. This is supported by industry indicators, financial viability, and Globulus’ preferences. The proposed entry mode is indirect exporting, backed by a detailed marketing plan and financial projections. Recommendations include monitoring wood prices and transport costs, establishing an international partner network, and diversifying the product portfolio.
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network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Internationalization project of tulea globulus - an in-depth market analysis of the United States of AmericaInternationalization planInternational market selectionEntry mode strategyCompetitiveness analysisForestry industryCluster analysisCountry rankingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis guides Globulus, a Portuguese forestry company within the Tulea group, in its international expansion. Globulus currently cultivates and sells Eucalyptus globulus for the pulp and paper industry in Portugal. International market selection through country ranking, clustering, and analysis of the five most promising markets, revealed Spain as the most attractive market for internationalization. This is supported by industry indicators, financial viability, and Globulus’ preferences. The proposed entry mode is indirect exporting, backed by a detailed marketing plan and financial projections. Recommendations include monitoring wood prices and transport costs, establishing an international partner network, and diversifying the product portfolio.Gomes, EmanuelZhou, YuelingRUNKossiwakis, Nikolas2024-12-03T14:31:36Z2024-02-012023-12-202024-02-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/176169TID:203680413enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-12-09T01:36:45Zoai:run.unl.pt:10362/176169Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:17:49.294072Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization project of tulea globulus - an in-depth market analysis of the United States of America
title Internationalization project of tulea globulus - an in-depth market analysis of the United States of America
spellingShingle Internationalization project of tulea globulus - an in-depth market analysis of the United States of America
Kossiwakis, Nikolas
Internationalization plan
International market selection
Entry mode strategy
Competitiveness analysis
Forestry industry
Cluster analysis
Country ranking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization project of tulea globulus - an in-depth market analysis of the United States of America
title_full Internationalization project of tulea globulus - an in-depth market analysis of the United States of America
title_fullStr Internationalization project of tulea globulus - an in-depth market analysis of the United States of America
title_full_unstemmed Internationalization project of tulea globulus - an in-depth market analysis of the United States of America
title_sort Internationalization project of tulea globulus - an in-depth market analysis of the United States of America
author Kossiwakis, Nikolas
author_facet Kossiwakis, Nikolas
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Zhou, Yueling
RUN
dc.contributor.author.fl_str_mv Kossiwakis, Nikolas
dc.subject.por.fl_str_mv Internationalization plan
International market selection
Entry mode strategy
Competitiveness analysis
Forestry industry
Cluster analysis
Country ranking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization plan
International market selection
Entry mode strategy
Competitiveness analysis
Forestry industry
Cluster analysis
Country ranking
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis guides Globulus, a Portuguese forestry company within the Tulea group, in its international expansion. Globulus currently cultivates and sells Eucalyptus globulus for the pulp and paper industry in Portugal. International market selection through country ranking, clustering, and analysis of the five most promising markets, revealed Spain as the most attractive market for internationalization. This is supported by industry indicators, financial viability, and Globulus’ preferences. The proposed entry mode is indirect exporting, backed by a detailed marketing plan and financial projections. Recommendations include monitoring wood prices and transport costs, establishing an international partner network, and diversifying the product portfolio.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-20
2024-12-03T14:31:36Z
2024-02-01
2024-02-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/176169
TID:203680413
url http://hdl.handle.net/10362/176169
identifier_str_mv TID:203680413
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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