Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract

Bibliographic Details
Main Author: Herter, Márcia
Publication Date: 2020
Other Authors: Pinto, Diego Costa, Soares, Raquel, Abreu, Carlos, Leal, Maria do Carmo
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/140717
Summary: Herter, M., Pinto, D. C., Soares, R., Abreu, C., & Leal, M. D. C. (2020). Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract. In Proceedings of the Regional European Marketing Academy Conference, 11th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/R2020-84332.pdf
id RCAP_f764c2a0d9a1b24491deadcd65d6af1c
oai_identifier_str oai:run.unl.pt:10362/140717
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- AbstractFood wasteAestheticsConstrual levelSDG 12 - Responsible Consumption and ProductionHerter, M., Pinto, D. C., Soares, R., Abreu, C., & Leal, M. D. C. (2020). Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract. In Proceedings of the Regional European Marketing Academy Conference, 11th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/R2020-84332.pdfAlthough influencer marketing has grown significantly in recent years for products and brands, little is known about how the association between influencers and social causes would work. The present study aims to understand how the association of influencers with social causes (influencer-cause fit) shapes followers’ attitudes and perceived authenticity. An experimental study with social media consumers shows the importance of authentic social content shared by the influencers, and the association to consistent social causes to improve followers’ attitudes. The findings present important theoretical and practical implications for influencer marketing and social causes.European Marketing Academy (EMAC)Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNHerter, MárciaPinto, Diego CostaSoares, RaquelAbreu, CarlosLeal, Maria do Carmo2022-06-24T22:17:38Z2020-10-162020-10-16T00:00:00Zconference objectinfo:eu-repo/semantics/publishedVersion2application/pdfhttp://hdl.handle.net/10362/140717engPURE: 44932449info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:02:51Zoai:run.unl.pt:10362/140717Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:33:39.648745Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract
title Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract
spellingShingle Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract
Herter, Márcia
Food waste
Aesthetics
Construal level
SDG 12 - Responsible Consumption and Production
title_short Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract
title_full Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract
title_fullStr Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract
title_full_unstemmed Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract
title_sort Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract
author Herter, Márcia
author_facet Herter, Márcia
Pinto, Diego Costa
Soares, Raquel
Abreu, Carlos
Leal, Maria do Carmo
author_role author
author2 Pinto, Diego Costa
Soares, Raquel
Abreu, Carlos
Leal, Maria do Carmo
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Herter, Márcia
Pinto, Diego Costa
Soares, Raquel
Abreu, Carlos
Leal, Maria do Carmo
dc.subject.por.fl_str_mv Food waste
Aesthetics
Construal level
SDG 12 - Responsible Consumption and Production
topic Food waste
Aesthetics
Construal level
SDG 12 - Responsible Consumption and Production
description Herter, M., Pinto, D. C., Soares, R., Abreu, C., & Leal, M. D. C. (2020). Are Influencers’ Causes Authentic? How Influencer-Cause Fit Shapes Followers’ Attitudes- Abstract. In Proceedings of the Regional European Marketing Academy Conference, 11th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/R2020-84332.pdf
publishDate 2020
dc.date.none.fl_str_mv 2020-10-16
2020-10-16T00:00:00Z
2022-06-24T22:17:38Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140717
url http://hdl.handle.net/10362/140717
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv PURE: 44932449
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 2
application/pdf
dc.publisher.none.fl_str_mv European Marketing Academy (EMAC)
publisher.none.fl_str_mv European Marketing Academy (EMAC)
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596794001424384

Similar Items