Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract

Detalhes bibliográficos
Autor(a) principal: Castagna, Ana Carina
Data de Publicação: 2019
Outros Autores: Pinto, Diego Costa, Barcellos, Marcia Dutra de
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/140716
Resumo: Castagna, A. C., Pinto, D. C., & Barcellos, M. D. D. (2019). Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract. In Proceedings of the European Marketing Academy, 48th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2019-8231.pdf
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spelling Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- AbstractFood wasteAestheticsConstrual levelSDG 2 - Zero HungerCastagna, A. C., Pinto, D. C., & Barcellos, M. D. D. (2019). Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract. In Proceedings of the European Marketing Academy, 48th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2019-8231.pdfEvolutionary needs have a profound influence on consumer choices. Unconsciously, the quest for the perfect appearance, as an attribute of quality and security, increases the waste of food with low aesthetics, products with different color or shape, usually called suboptimal food. However, there is an urgent need to improve food systems and food inequality, which waste reduction is a crucial calling. Drawing on construal level theory, this paper discusses that the level of abstractness can generate a reduction in the perceived risk of those products. Findings of two experiments show that construal level influences the way consumers perceive the risk when faced by products with low aesthetics. Specifically, we show that abstract construal can diminish the “beauty-is-good” bias and consequently, reduce waste behaviors. Our findings have critical implications for researchers, managers and public policy on how to engage consumers in sustainable and social responsible habits.European Marketing Academy (EMAC)Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNCastagna, Ana CarinaPinto, Diego CostaBarcellos, Marcia Dutra de2022-06-24T22:17:36Z2019-06-012019-06-01T00:00:00Zconference objectinfo:eu-repo/semantics/publishedVersion2application/pdfhttp://hdl.handle.net/10362/140716engPURE: 44932220info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:02:51Zoai:run.unl.pt:10362/140716Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:33:39.593758Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract
title Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract
spellingShingle Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract
Castagna, Ana Carina
Food waste
Aesthetics
Construal level
SDG 2 - Zero Hunger
title_short Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract
title_full Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract
title_fullStr Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract
title_full_unstemmed Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract
title_sort Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract
author Castagna, Ana Carina
author_facet Castagna, Ana Carina
Pinto, Diego Costa
Barcellos, Marcia Dutra de
author_role author
author2 Pinto, Diego Costa
Barcellos, Marcia Dutra de
author2_role author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Castagna, Ana Carina
Pinto, Diego Costa
Barcellos, Marcia Dutra de
dc.subject.por.fl_str_mv Food waste
Aesthetics
Construal level
SDG 2 - Zero Hunger
topic Food waste
Aesthetics
Construal level
SDG 2 - Zero Hunger
description Castagna, A. C., Pinto, D. C., & Barcellos, M. D. D. (2019). Beauty is in the eye of the beholder: The role of construal level in reducing the "beauty-is-good" bias contributing to food waste reduction- Abstract. In Proceedings of the European Marketing Academy, 48th (pp. 1-2). European Marketing Academy (EMAC). http://proceedings.emac-online.org/pdfs/A2019-8231.pdf
publishDate 2019
dc.date.none.fl_str_mv 2019-06-01
2019-06-01T00:00:00Z
2022-06-24T22:17:36Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140716
url http://hdl.handle.net/10362/140716
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv PURE: 44932220
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 2
application/pdf
dc.publisher.none.fl_str_mv European Marketing Academy (EMAC)
publisher.none.fl_str_mv European Marketing Academy (EMAC)
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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