Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms

Bibliographic Details
Main Author: Gonçalves, Ana Rita
Publication Date: 2024
Other Authors: Pinto, Diego Costa, Shuqair, Saleh, Dalmoro, Marlon, Mattila, Anna S.
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/180395
Summary: Gonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024). Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 76, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748 --- %ABS2% --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects - UIDB/04152/2020 and DSAIPA/DS/0113/2019 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
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spelling Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platformsa Mixed-Method ApproachArtificial IntelligenceAutonomyDecision-MakingPerformance ExpectancyStreaming PlatformsManagement Information SystemsInformation SystemsComputer Networks and CommunicationsInformation Systems and ManagementMarketingLibrary and Information SciencesArtificial IntelligenceSDG 8 - Decent Work and Economic GrowthGonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024). Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 76, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748 --- %ABS2% --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects - UIDB/04152/2020 and DSAIPA/DS/0113/2019 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Although the empowerment of technology is of great value to society, little is known about its downstream effects on consumers' decisions. This research draws on the expectation–confirmation theory and autonomy in artificial intelligence (AI) and investigates how AI (vs. autonomous choice) has detrimental effects on consumer outcomes, creating an autonomy-technology tension — i.e., the conflict arising from AI technology diminishing consumers' autonomy in their choices. Four studies using a mixed-method approach reveal that the use of AI recommendations in streaming platforms creates an autonomy-technology tension that reduces consumers' performance expectancy, thus lowering their satisfaction. However, such effects are contingent on the nature of the AI recommendations. While a mismatch between AI recommendations and consumer preferences might backfire, AI's negative effect is mitigated when choices match consumers' preferences. We make significant theoretical and practical contributions to empirical research on consumers' sense of autonomy while interacting with AI.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNGonçalves, Ana RitaPinto, Diego CostaShuqair, SalehDalmoro, MarlonMattila, Anna S.2025-03-12T01:31:58Z2024-062024-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article12application/pdfhttp://hdl.handle.net/10362/180395eng0268-4012PURE: 82084780https://doi.org/10.1016/j.ijinfomgt.2023.102748info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-31T01:57:31Zoai:run.unl.pt:10362/180395Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T04:41:50.066116Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
a Mixed-Method Approach
title Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
spellingShingle Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
Gonçalves, Ana Rita
Artificial Intelligence
Autonomy
Decision-Making
Performance Expectancy
Streaming Platforms
Management Information Systems
Information Systems
Computer Networks and Communications
Information Systems and Management
Marketing
Library and Information Sciences
Artificial Intelligence
SDG 8 - Decent Work and Economic Growth
title_short Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
title_full Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
title_fullStr Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
title_full_unstemmed Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
title_sort Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
author Gonçalves, Ana Rita
author_facet Gonçalves, Ana Rita
Pinto, Diego Costa
Shuqair, Saleh
Dalmoro, Marlon
Mattila, Anna S.
author_role author
author2 Pinto, Diego Costa
Shuqair, Saleh
Dalmoro, Marlon
Mattila, Anna S.
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Gonçalves, Ana Rita
Pinto, Diego Costa
Shuqair, Saleh
Dalmoro, Marlon
Mattila, Anna S.
dc.subject.por.fl_str_mv Artificial Intelligence
Autonomy
Decision-Making
Performance Expectancy
Streaming Platforms
Management Information Systems
Information Systems
Computer Networks and Communications
Information Systems and Management
Marketing
Library and Information Sciences
Artificial Intelligence
SDG 8 - Decent Work and Economic Growth
topic Artificial Intelligence
Autonomy
Decision-Making
Performance Expectancy
Streaming Platforms
Management Information Systems
Information Systems
Computer Networks and Communications
Information Systems and Management
Marketing
Library and Information Sciences
Artificial Intelligence
SDG 8 - Decent Work and Economic Growth
description Gonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024). Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 76, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748 --- %ABS2% --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects - UIDB/04152/2020 and DSAIPA/DS/0113/2019 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
publishDate 2024
dc.date.none.fl_str_mv 2024-06
2024-06-01T00:00:00Z
2025-03-12T01:31:58Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/180395
url http://hdl.handle.net/10362/180395
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0268-4012
PURE: 82084780
https://doi.org/10.1016/j.ijinfomgt.2023.102748
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 12
application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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