Consumer engagement in social media brand communities

Detalhes bibliográficos
Autor(a) principal: Santos, Zélia Raposo
Data de Publicação: 2022
Outros Autores: Cheung, Christy M. K., Coelho, Pedro Simões, Rita, Paulo
Tipo de documento: Outros
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/128518
Resumo: Santos, Z. R., Cheung, C. M. K., Coelho, P. S., & Rita, P. (2022). Consumer engagement in social media brand communities: A literature review. International Journal Of Information Management, 63(April), 1-38. [102457]. https://doi.org/10.1016/j.ijinfomgt.2021.102457 ---%ABS2%
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spelling Consumer engagement in social media brand communitiesA literature reviewConsumer engagementSocial mediaLiterature reviewIntegrative frameworkManagement Information SystemsInformation SystemsComputer Networks and CommunicationsMarketingInformation Systems and ManagementLibrary and Information SciencesArtificial IntelligenceSantos, Z. R., Cheung, C. M. K., Coelho, P. S., & Rita, P. (2022). Consumer engagement in social media brand communities: A literature review. International Journal Of Information Management, 63(April), 1-38. [102457]. https://doi.org/10.1016/j.ijinfomgt.2021.102457 ---%ABS2%With the prevalence of social media, a great deal of research has examined consumer engagement in social media brand communities. However, we lack a holistic understanding of the phenomena. Given the importance and relevance of this topic to Information Systems researchers, this study aims to summarise the current state of research on the topic and identify research gaps. Following the descriptive search approach, this study identifies and analyses 134 articles. Our analysis shows that prior studies adopted various research approaches and methods to study consumer engagement in social media brand communities. In addition, researchers adopted varied definitions and studied consumer engagement using the attitudinal, behavioural, and motivational dimensions. Our analysis also shows that Uses and Gratifications Theory and Social Identification Theory were the most referred theories in prior studies. Finally, we conclude our study by proposing an integrative framework and suggesting research opportunities and future research directions.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNSantos, Zélia RaposoCheung, Christy M. K.Coelho, Pedro SimõesRita, Paulo2024-12-31T01:31:25Z2022-04-012022-04-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/other38application/pdfhttp://hdl.handle.net/10362/128518eng0268-4012PURE: 35127133https://doi.org/10.1016/j.ijinfomgt.2021.102457info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-06T01:33:44Zoai:run.unl.pt:10362/128518Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:28:19.400444Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Consumer engagement in social media brand communities
A literature review
title Consumer engagement in social media brand communities
spellingShingle Consumer engagement in social media brand communities
Santos, Zélia Raposo
Consumer engagement
Social media
Literature review
Integrative framework
Management Information Systems
Information Systems
Computer Networks and Communications
Marketing
Information Systems and Management
Library and Information Sciences
Artificial Intelligence
title_short Consumer engagement in social media brand communities
title_full Consumer engagement in social media brand communities
title_fullStr Consumer engagement in social media brand communities
title_full_unstemmed Consumer engagement in social media brand communities
title_sort Consumer engagement in social media brand communities
author Santos, Zélia Raposo
author_facet Santos, Zélia Raposo
Cheung, Christy M. K.
Coelho, Pedro Simões
Rita, Paulo
author_role author
author2 Cheung, Christy M. K.
Coelho, Pedro Simões
Rita, Paulo
author2_role author
author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Santos, Zélia Raposo
Cheung, Christy M. K.
Coelho, Pedro Simões
Rita, Paulo
dc.subject.por.fl_str_mv Consumer engagement
Social media
Literature review
Integrative framework
Management Information Systems
Information Systems
Computer Networks and Communications
Marketing
Information Systems and Management
Library and Information Sciences
Artificial Intelligence
topic Consumer engagement
Social media
Literature review
Integrative framework
Management Information Systems
Information Systems
Computer Networks and Communications
Marketing
Information Systems and Management
Library and Information Sciences
Artificial Intelligence
description Santos, Z. R., Cheung, C. M. K., Coelho, P. S., & Rita, P. (2022). Consumer engagement in social media brand communities: A literature review. International Journal Of Information Management, 63(April), 1-38. [102457]. https://doi.org/10.1016/j.ijinfomgt.2021.102457 ---%ABS2%
publishDate 2022
dc.date.none.fl_str_mv 2022-04-01
2022-04-01T00:00:00Z
2024-12-31T01:31:25Z
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dc.language.iso.fl_str_mv eng
language eng
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PURE: 35127133
https://doi.org/10.1016/j.ijinfomgt.2021.102457
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