Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2024 |
| Outros Autores: | , , , |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
| Texto Completo: | http://hdl.handle.net/10362/162858 |
Resumo: | Goncalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (in press). Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748 --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects - UIDB/04152/2020 and DSAIPA/DS/0113/2019 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS. |
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Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platformsa Mixed-Method ApproachArtificial IntelligenceAutonomyDecision-MakingPerformance ExpectancyStreaming PlatformsSDG 8 - Decent Work and Economic GrowthGoncalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (in press). Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748 --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects - UIDB/04152/2020 and DSAIPA/DS/0113/2019 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Although the empowerment of technology is of great value to society, little is known about its downstream effects on consumers' decisions. This research draws on the expectation–confirmation theory and autonomy in artificial intelligence (AI) and investigates how AI (vs. autonomous choice) has detrimental effects on consumer outcomes, creating an autonomy-technology tension — i.e., the conflict arising from AI technology diminishing consumers' autonomy in their choices. Four studies using a mixed-method approach reveal that the use of AI recommendations in streaming platforms creates an autonomy-technology tension that reduces consumers' performance expectancy, thus lowering their satisfaction. However, such effects are contingent on the nature of the AI recommendations. While a mismatch between AI recommendations and consumer preferences might backfire, AI's negative effect is mitigated when choices match consumers' preferences. We make significant theoretical and practical contributions to empirical research on consumers' sense of autonomy while interacting with AI.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNGoncalves, Ana RitaPinto, Diego CostaShuqair, SalehDalmoro, MarlonMattila, Anna S.2024-01-232026-01-23T00:00:00Z2024-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article12application/pdfhttp://hdl.handle.net/10362/162858eng0268-4012PURE: 82084780https://doi.org/10.1016/j.ijinfomgt.2023.102748info:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:17:51Zoai:run.unl.pt:10362/162858Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:48:17.331254Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse |
| dc.title.none.fl_str_mv |
Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms a Mixed-Method Approach |
| title |
Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms |
| spellingShingle |
Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms Goncalves, Ana Rita Artificial Intelligence Autonomy Decision-Making Performance Expectancy Streaming Platforms SDG 8 - Decent Work and Economic Growth |
| title_short |
Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms |
| title_full |
Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms |
| title_fullStr |
Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms |
| title_full_unstemmed |
Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms |
| title_sort |
Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms |
| author |
Goncalves, Ana Rita |
| author_facet |
Goncalves, Ana Rita Pinto, Diego Costa Shuqair, Saleh Dalmoro, Marlon Mattila, Anna S. |
| author_role |
author |
| author2 |
Pinto, Diego Costa Shuqair, Saleh Dalmoro, Marlon Mattila, Anna S. |
| author2_role |
author author author author |
| dc.contributor.none.fl_str_mv |
Information Management Research Center (MagIC) - NOVA Information Management School NOVA Information Management School (NOVA IMS) RUN |
| dc.contributor.author.fl_str_mv |
Goncalves, Ana Rita Pinto, Diego Costa Shuqair, Saleh Dalmoro, Marlon Mattila, Anna S. |
| dc.subject.por.fl_str_mv |
Artificial Intelligence Autonomy Decision-Making Performance Expectancy Streaming Platforms SDG 8 - Decent Work and Economic Growth |
| topic |
Artificial Intelligence Autonomy Decision-Making Performance Expectancy Streaming Platforms SDG 8 - Decent Work and Economic Growth |
| description |
Goncalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (in press). Artificial Intelligence vs. Autonomous Decision-Making in Streaming Platforms: a Mixed-Method Approach. International Journal Of Information Management, 1-12. Article 102748. https://doi.org/10.1016/j.ijinfomgt.2023.102748 --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the projects - UIDB/04152/2020 and DSAIPA/DS/0113/2019 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS. |
| publishDate |
2024 |
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2024-01-23 2024-01-23T00:00:00Z 2026-01-23T00:00:00Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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publishedVersion |
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http://hdl.handle.net/10362/162858 |
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eng |
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eng |
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0268-4012 PURE: 82084780 https://doi.org/10.1016/j.ijinfomgt.2023.102748 |
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12 application/pdf |
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