Internationalization project cocktail team in-depth analysis Denmark

Bibliographic Details
Main Author: Sousa, Miguel Cabral Meneses de Almeida e
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/171522
Summary: The aim of this paper is to pave the way for the internationalization a Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. A literature review was also conducted to complement the report.
id RCAP_8c019f632a02e60503d753d81faba92e
oai_identifier_str oai:run.unl.pt:10362/171522
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Internationalization project cocktail team in-depth analysis DenmarkInternalizationDenmarkMarket selection and entryInternational business and strategyEntry strategyInternal and external analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe aim of this paper is to pave the way for the internationalization a Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. A literature review was also conducted to complement the report.Gomes, EmanuelRUNSousa, Miguel Cabral Meneses de Almeida e2024-09-11T09:17:43Z2023-01-232023-02-092023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/171522TID:203364589enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-09-16T01:39:26Zoai:run.unl.pt:10362/171522Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:50:09.057349Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization project cocktail team in-depth analysis Denmark
title Internationalization project cocktail team in-depth analysis Denmark
spellingShingle Internationalization project cocktail team in-depth analysis Denmark
Sousa, Miguel Cabral Meneses de Almeida e
Internalization
Denmark
Market selection and entry
International business and strategy
Entry strategy
Internal and external analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization project cocktail team in-depth analysis Denmark
title_full Internationalization project cocktail team in-depth analysis Denmark
title_fullStr Internationalization project cocktail team in-depth analysis Denmark
title_full_unstemmed Internationalization project cocktail team in-depth analysis Denmark
title_sort Internationalization project cocktail team in-depth analysis Denmark
author Sousa, Miguel Cabral Meneses de Almeida e
author_facet Sousa, Miguel Cabral Meneses de Almeida e
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Sousa, Miguel Cabral Meneses de Almeida e
dc.subject.por.fl_str_mv Internalization
Denmark
Market selection and entry
International business and strategy
Entry strategy
Internal and external analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internalization
Denmark
Market selection and entry
International business and strategy
Entry strategy
Internal and external analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The aim of this paper is to pave the way for the internationalization a Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. A literature review was also conducted to complement the report.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-23
2023-02-09
2023-01-23T00:00:00Z
2024-09-11T09:17:43Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/171522
TID:203364589
url http://hdl.handle.net/10362/171522
identifier_str_mv TID:203364589
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833597693490888704

Similar Items