Internationalization project: cocktail team. in-depth analysis - Uk

Bibliographic Details
Main Author: Ribeiro, Fernando Joaquim De Almeida Marques Queirós
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/171148
Summary: The aim of this paper is to pave the way for the internationalization a Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. A literature review was also conducted to complement the report.
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Internationalization project: cocktail team. in-depth analysis - UkInternationalizationSmall firmsUkMarket selectionMarket entryInternational business and strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe aim of this paper is to pave the way for the internationalization a Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. A literature review was also conducted to complement the report.Gomes, EmanuelRUNRibeiro, Fernando Joaquim De Almeida Marques Queirós2024-09-04T11:23:38Z2023-01-232023-02-042023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/171148TID:203315871enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-09-09T01:41:27Zoai:run.unl.pt:10362/171148Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:49:05.155654Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization project: cocktail team. in-depth analysis - Uk
title Internationalization project: cocktail team. in-depth analysis - Uk
spellingShingle Internationalization project: cocktail team. in-depth analysis - Uk
Ribeiro, Fernando Joaquim De Almeida Marques Queirós
Internationalization
Small firms
Uk
Market selection
Market entry
International business and strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization project: cocktail team. in-depth analysis - Uk
title_full Internationalization project: cocktail team. in-depth analysis - Uk
title_fullStr Internationalization project: cocktail team. in-depth analysis - Uk
title_full_unstemmed Internationalization project: cocktail team. in-depth analysis - Uk
title_sort Internationalization project: cocktail team. in-depth analysis - Uk
author Ribeiro, Fernando Joaquim De Almeida Marques Queirós
author_facet Ribeiro, Fernando Joaquim De Almeida Marques Queirós
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Ribeiro, Fernando Joaquim De Almeida Marques Queirós
dc.subject.por.fl_str_mv Internationalization
Small firms
Uk
Market selection
Market entry
International business and strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Small firms
Uk
Market selection
Market entry
International business and strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The aim of this paper is to pave the way for the internationalization a Cocktail Team, a Portuguese firm operating in the bar consulting industry. With this in mind an analysis of the Portuguese market for this sector was conducted as well as a firm analysis to assess their current situation and readiness for the project. Furthermore, multiple countries were analyzed, and four in-depth analyses were conducted resulting in the UK being chosen as the target market with the creation of an entry plan, involving a marketing and financial plan. A literature review was also conducted to complement the report.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-23
2023-02-04
2023-01-23T00:00:00Z
2024-09-04T11:23:38Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/171148
TID:203315871
url http://hdl.handle.net/10362/171148
identifier_str_mv TID:203315871
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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