SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR

Bibliographic Details
Main Author: Brito, Carolina Silva Cacho Borges de
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/144796
Summary: This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature reviewon international entry mode selection was undertaken, as well as an in-depth analysis of France.
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spelling SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LRInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature reviewon international entry mode selection was undertaken, as well as an in-depth analysis of France.Gomes, EmanuelDelgado, João PedroRUNBrito, Carolina Silva Cacho Borges de2022-01-182021-12-172025-12-17T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144796TID:203063449enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:06:03Zoai:run.unl.pt:10362/144796Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:36:45.703657Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
spellingShingle SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
Brito, Carolina Silva Cacho Borges de
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title_full SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title_fullStr SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title_full_unstemmed SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title_sort SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
author Brito, Carolina Silva Cacho Borges de
author_facet Brito, Carolina Silva Cacho Borges de
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Brito, Carolina Silva Cacho Borges de
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature reviewon international entry mode selection was undertaken, as well as an in-depth analysis of France.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-18
2022-01-18T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144796
TID:203063449
url http://hdl.handle.net/10362/144796
identifier_str_mv TID:203063449
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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