Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection

Bibliographic Details
Main Author: Mota, Ana Rita Correia
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/142491
Summary: PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensions
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spelling Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selectionInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoPY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensionsGomes, EmanuelDelgado, João Pedro Pires R. MuralhaRUNMota, Ana Rita Correia2022-07-27T15:03:32Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142491TID:203021720enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:03:57Zoai:run.unl.pt:10362/142491Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:34:33.905142Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
spellingShingle Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
Mota, Ana Rita Correia
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title_full Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title_fullStr Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title_full_unstemmed Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
title_sort Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection
author Mota, Ana Rita Correia
author_facet Mota, Ana Rita Correia
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro Pires R. Muralha
RUN
dc.contributor.author.fl_str_mv Mota, Ana Rita Correia
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecasts for the project were conducted and adapted to Singapore, the country chosen as the best target. The present information complements the report with a literature review on the topic of international market selection for the maritime industry and an in-depth analysis of Australia, one of the potential target countries, considering various distinctive dimensions
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-07-27T15:03:32Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142491
TID:203021720
url http://hdl.handle.net/10362/142491
identifier_str_mv TID:203021720
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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