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SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr

Bibliographic Details
Main Author: Sampaio, Manuel Maria Anahory Correia de
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/142480
Summary: This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international selection for small businesses was undertaken, as well as an in-depth analysis of Germany.
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection LrInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international selection for small businesses was undertaken, as well as an in-depth analysis of Germany.Gomes, EmanuelDelgado, João PedroRUNSampaio, Manuel Maria Anahory Correia de2022-01-182021-12-172025-12-17T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142480TID:203021703enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:03:56Zoai:run.unl.pt:10362/142480Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:34:33.404010Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr
title SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr
spellingShingle SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr
Sampaio, Manuel Maria Anahory Correia de
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr
title_full SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr
title_fullStr SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr
title_full_unstemmed SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr
title_sort SME competitiveness and internationalization - internationalization of B5 - in-depth analysis of Germany plus international market selection Lr
author Sampaio, Manuel Maria Anahory Correia de
author_facet Sampaio, Manuel Maria Anahory Correia de
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Sampaio, Manuel Maria Anahory Correia de
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature review on international selection for small businesses was undertaken, as well as an in-depth analysis of Germany.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-18
2022-01-18T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142480
TID:203021703
url http://hdl.handle.net/10362/142480
identifier_str_mv TID:203021703
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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