Inovações do setor hoteleiro na cidade de Recife/PE

Detalhes bibliográficos
Ano de defesa: 2017
Autor(a) principal: VALENÇA, Marilia Nunes lattes
Orientador(a): SOBRAL, Marcos Felipe Falcão
Banca de defesa: ALMEIDA FILHO, Adiel Teixeira de
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal Rural de Pernambuco
Programa de Pós-Graduação: Programa de Pós-Graduação em Administração e Desenvolvimento Rural
Departamento: Departamento de Administração
País: Brasil
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7188
Resumo: The adoption of innovative practices is an opportunity for organizations to stay on the market on the actual competitiveness. This is not far from the reality of the tourism sector, since the hotel organizations need to differentiate themselves from their competitors in order to remain competitive. In this context, this research aims to analyze how occur innovations in hotel organizations in Recife/PE. To do this, it carries out a systematic review on the theme in order to identify the innovations in the literature. In the second moment the radar of innovation and the correlation of spearman were applied in order to observe the stage of the innovations and what the association between the variables. The results showed that hotels innovate and offer new services to solve customer problems and the correlations have confirmed significant correlations between the variable solutions for customers and offerings of new services.