Detalhes bibliográficos
| Ano de defesa: |
2017 |
| Autor(a) principal: |
VALENÇA, Marilia Nunes
 |
| Orientador(a): |
SOBRAL, Marcos Felipe Falcão |
| Banca de defesa: |
ALMEIDA FILHO, Adiel Teixeira de |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Federal Rural de Pernambuco
|
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Administração e Desenvolvimento Rural
|
| Departamento: |
Departamento de Administração
|
| País: |
Brasil
|
| Palavras-chave em Português: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7188
|
Resumo: |
The adoption of innovative practices is an opportunity for organizations to stay on the market on the actual competitiveness. This is not far from the reality of the tourism sector, since the hotel organizations need to differentiate themselves from their competitors in order to remain competitive. In this context, this research aims to analyze how occur innovations in hotel organizations in Recife/PE. To do this, it carries out a systematic review on the theme in order to identify the innovations in the literature. In the second moment the radar of innovation and the correlation of spearman were applied in order to observe the stage of the innovations and what the association between the variables. The results showed that hotels innovate and offer new services to solve customer problems and the correlations have confirmed significant correlations between the variable solutions for customers and offerings of new services. |
