A publicidade infantil na mídia televisiva e a violação dos direitos da criança

• Ano de defesa: 2017
• Autor(a) principal: Anjos, Poliana Cavaglieri Saldanha dos
• Orientador(a): Moraes, Denise Rosana da Silva
• Banca de defesa: Moraes, Denise Rosana da Silva , Ozelame, Josieli Kaminski Corso , Dittrich, Ivo José , Nicodem, Maria de Fátima Menegazzo , Müller, Verônica Regina
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual do Oeste do Paraná; Foz do Iguaçu
• Programa de Pós-Graduação: Programa de Pós-Graduação em Sociedade, Cultura e Fronteiras
• Departamento: Centro de Educação Letras e Saúde
• País: Brasil
• Palavras-chave em Português: Publicidade infantil; Violação de direitos; Direito das crianças - Proteção
• Palavras-chave em Inglês: Child publicity; Violation of rights; Children's rights - Protection
• Área do conhecimento CNPq: CIENCIAS HUMANAS::SOCIOLOGIA
• Link de acesso: http://tede.unioeste.br/handle/tede/3130

This dissertation was developed with the purpose of demonstrating under what circumstances children's advertising inserted by the television media promotes potential violation of the rights of contemporary children. The scope of the theme was an interdisciplinary dialogue in the areas of education, sociology, law, psychology, communication and philosophy, contextualizing the media in the field of cultural studies. Briefly, it presents an analysis of the knowledge of the state of the art, through publications available in the CAPES database, from 2010 to 2015, related to children, consumption, cultural industry, advertising and television media. As the central theme is the insertion of the child into the world of consumption, recognizing its vulnerability, the principles and the action of the competent institutional bodies to act in the control and inspection are debated. It brings together cases of advertising campaigns represented by the self-regulatory advertising council, demonstrating the applicability of the law in the so-called abusive conduct. In an attempt to demonstrate the violation of children's rights, it presents the national standardization, guidelines related to full protection, uses comparative law to verify international regulations, circumscribed in declarations and covenants, as the origin of protection to this subject of law. To substantiate the legal context, it brings jurisprudential decisions of the supreme court on children's advertising in the country, actions and decisions of CONAR, as a self-regulatory, denoting the means to combat violations of children's rights, as well as bills with the initiative to regulate children's advertising.