Caracterização da satisfação dos usuários do sistema municipal de estacionamento rotativo através da aplicação do modelo ECSI

Detalhes bibliográficos
Ano de defesa: 2014
Autor(a) principal: Cruz, Franciane Cougo da
Orientador(a): Não Informado pela instituição
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal de Santa Maria
BR
Administração
UFSM
Programa de Pós-Graduação em Administração
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Link de acesso: http://repositorio.ufsm.br/handle/1/4679
Resumo: The term mobility is at the same time, cause and effect of urban development and is directly related to the economic, social and environmental aspects of a region. Your qualified plan implies harmonic, efficient and democratically run cities. Whereas parking lots are defined as infrastructure for urban mobility, the research objective was to identify the perceptions of users of municipal services paid parking lots in order to provide subsidies for the construction of the Mobility Plan Territorial Bagé. Therefore, the present study uses the model ECSI (European Customer Satisfaction Index) to measure relationships involving users of the municipal system of rotating Paid parking. ECSI was estimated by PLS-PM method that is characterized by its robustness in the face of structural models with missing data with normality. Data were collected through questionnaires and applied, non-randomly by 401 users Municipal Parking System Revolving in the city of Bagé, Rio Grande do Sul. The results indicate that the system user considers the level of service provided satisfactory (mean 7.65), and this construct most affected by the expectation of users and image of service. The construct with the lowest average was the perceived value (average 6.73). The constructs differ systematically only for income and age profiles, in other words, as age or income increase, the trend is that there is a better evaluation of the different constructs.