Jornalistas e mercado de trabalho em João Pessoa: Autorrepresentação e a representação do outro Sob o prisma da ética

• Ano de defesa: 2016
• Autor(a) principal: Gonçalves, Wanja Nóbrega Cavalcante
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Comunicação; Programa de Pós-Graduação em Jornalismo; UFPB
• Palavras-chave em Português: Ética; Mercado de Trabalho; Imprensa Pessoense; Crise no Jornalismo; Ética Jornalística; Ethics; Journalism Ethics; Job Market; Press of João Pessoa; Crisis in Journalism; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/9844

The objective of this study is to become immersed in the journalism market of the city of João Pessoa in order to understand the relationship between journalists and ethics. Other objectives are also intended, such as understanding the assessment that these professionals make of themselves, of their peers and of the market in which they work, in the light of ethics. Comprehending this scenario, investigating who are the largest employers of journalists in the capital city Paraiba, the salaries paid and the relationships the employers hold with their editorial staff, make up the secondary objectives. To achieve these aims it was necessary to use various research tools, including field research through the use of questionnaires and interviews. The questionnaires were formulated to scrutinize, through the personal experiences and evaluations of the respondents, the logic which governs the market, and what ethical and technical limits the market imposes on itself. The interviews sought answers from both employees and employers on their working relationship and its effects on João Pessoa’s press. Composing the theoretical corpus proved to be a particular challenge: searching for statements that assist in understanding the trajectory of the ethical reflections, from their origin to contemporary times, and to acquiring the characteristics of ethical standards for professional categories. The analysis of the results showed that the journalists of João Pessoa are aware that the local public don’t have a press that they need and/or deserve, as it invests increasingly in sensationalist programs in which human misery is the main agenda; it also revealed that journalists are able to clearly perceive the ethical misconduct of their peers, but do not see themselves as involved in this context. Thus, the professional self-assessment is different to an assessment from others, excluding the ethical responsibilities, causing a phenomenon called in the social sciences as the ‘’bystander effect’’. This study concludes that relativized and individualized ethics, present in the working relationship between the journalists of João Pessoa, coupled with the loss of jobs, makes it urgent and necessary to promote discussions that bring together the faculties of journalism as a way of avoiding the depletion of journalism courses and the subsequent decimation of the profession. Keywords: Ethics. Journalism Ethics. Job Market. Press of João Pessoa. Crisis in Journalism.