Eleição presidencial de Bolsonaro e jornalismo no contexto digital: discursos e opinião pública

• Ano de defesa: 2021
• Autor(a) principal: Maia, André Olímpio Resende
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Comunicação; Programa de Pós-Graduação em Jornalismo; UFPB
• Palavras-chave em Português: Política; Jornalismo digital; Bolsonaro; Policy; Digital journalism; Fact-Checking; Fato ou fake; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/123456789/25830

The research proposes to present from the detailing of tensions between journalistic and politic speeeches, during the presidential elections in Brazil in 2018, the refinement of communications strategies with the intention to create effects of reality that could better determinate the atmosphere of the public opinion. The research tends to show how the politic speech became more performatic, aiming a gain of relevance of discussion in public political sphere, with the whatsapp and web sites instrumentalization and how that appeal could influence in planning new models of journalistic doing. As object of sytudy are inserted in the reasearch Jair Bolsonaro´s campaing speech, as well as journalistic checking facts strategy of the Globo´s group entitled fato ou fake. The works has as corpus the information dissemined during the electoral campaign popularly known as "kit gay". The research methodology was built using mixed methods. Part of the research was digital , with the removal of the term "kit gay" from Bolsonaro´s Facebook profile to evaluate the extent of sharing of publications that adressed the content and also checking vizualizations published by the fato ou fake about the "kit gay", and the other part, complementary, was made from half structured enterview with professionals that worked both on the candidate's marketing during the elections and the coordination of Globo's group journalistic news checking platform. The obtained results indicate a previous detailed planning, around the campaign speech used by Jair Bolsonaro, leading the political discussion in the public sphere , in the moral as well as an aesthetic reconfiguration of Globo's group digital journalism from the packing of the fact-ckecking in order to reinforce the credibility of the speech of the journalistic field.