Consumo da tradição: a inserção do queijo coalho de Jaguaribe-CE no mercado de produtos artesanais, (1970-2010)

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Ivaneide Barbosa Ulisses
Orientador(a): Não Informado pela instituição
Banca de defesa: Não Informado pela instituição
Tipo de documento: Tese
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal de Minas Gerais
UFMG
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Link de acesso: http://hdl.handle.net/1843/BUBD-AKJPCV
Resumo: This text deals with the process that producers of artisanal cheese from the municipality of Jaguaribe Ceará -, since the last decades of the 20th century, spent/spend to adapt their products to the so-called "Good Manufacturing Practices", and how they use the prospect of "PATRIMONIALIZATION" of "know-how" as a distinguishing element in the market for handmade products. We observed as public agents from different areas of knowledge invested beyond their technical functions, interfering with the development of meanings and interpretations on "preservation and memory", "tradition and the local know-how". We sought to understand and presenting the communicative existence between the subjects of the productive chain of artisanal cheese through a narrative in which ideas as of tradition, memory, craft, culture are perceived as having elements capable to present goods as having a local contribution. We investigated how public agents engaged in a narrative configuration of scholars on Brazilian History starting from the beginning of the Twentieth Century, being appropriated in different temporal landmarks, as the years 1970 to 1979 and the current times.