Análise do papel das estratégias corporativas nas relações entre ambiente e desempenho

• Ano de defesa: 2009
• Autor(a) principal: Alexandre Teixeira Dias
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Minas Gerais; UFMG
• Palavras-chave em Português: Análise multinível; Teoria; Teoria da organização industrial; evolucionária; HLM; Visão baseada em recursos; Estratégias corporativas; Estrategia empresarial; Administração
• Link de acesso: http://hdl.handle.net/1843/BUBD-99JJ5K

This study addresses the proposed research question, namely, evaluation of the role played by corporate strategies on the relationship between industry and the performance of companies operating in a competitive environment - some Brazilian companies active during the 1997- 2006 period. This interlude of time was characterized by intense changes in the national and worldwide macroeconomic scenarios, leading those companies to increase investments onproduction and technology as a way to achieve results that are above industry average. In a way to understand the performance of the focused companies concerning the diverse industry related variables that determine the competitive environment, corporate strategies andallocation of resources under an evolutionary perspective, a general hypothesis was proposed: corporate strategies are mediators of the relationships between industry and performance. As a way to verify this hypothesis, four three level models - in which the relation among thevarious constructs expresses the research hypotheses - are proposed. The theoretical foundations are supported by Industrial Organization Economics, Evolutionary Theory and Resource Based View. The methodology applied in the measurement and analysis of therelation among variables was the Multilevel Modeling. As a result, relations with different signals and significance were identified among industry, corporate strategy, resource allocation skills, and performance, indicating a clear predominance of corporate strategies as mediators of the relationship between industry and performance, except in the case of stock market performance. The contributions reached with this research are: (a) the adoption of a multilevel approach to estimate the models and (b) the proposition of a theoretical perspective that considers Industrial Organization Economics, Resource Based View and Evolutionary Theory as complementary.