Detalhes bibliográficos
| Ano de defesa: |
2022 |
| Autor(a) principal: |
Silva, Gustavo Miranda Alves
 |
| Orientador(a): |
Moraes, Ângela Teixeira de
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| Banca de defesa: |
Moraes, Ângela Teixeira de,
Silva, Magno Luiz Medeiros da,
Covaleski, Rogério Luiz |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Federal de Goiás
|
| Programa de Pós-Graduação: |
Programa de Pós-graduação em Comunicação (FIC)
|
| Departamento: |
Faculdade de Informação e Comunicação - FIC (RG)
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://repositorio.bc.ufg.br/tede/handle/tede/12340
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Resumo: |
This study aims to know and analyze how the production and circulation of meanings of the discourse on entrepreneurship carried out by delivery applications in the dissemination of the platform for attracting new delivery people takes place, through a discursive analysis and in-depth interview with recipients of this speech. The purpose is to understand how the communication established by the application is built through a liberal ideology of individual success and the use of algorithms, and is re-signified by the couriers who are linked to it. Thus, it will be possible to deepen knowledge about the strategies of elaboration and reception of this advertising discourse in the context of the platformization of work, a phenomenon that, characterized by the precariousness of labor rights, has been gaining ground in contemporary societies, in addition to reflecting on the impact of the discourse of entrepreneurship. in the conditions of citizenship of these workers. |
