A construção discursiva da florestania: comunicação, identidade e política no Acre

• Ano de defesa: 2010
• Autor(a) principal: Guimarães Júnior, Isac de Souza
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Programa de Pós-graduação em Comunicação; Comunicação
• Palavras-chave em Português: Discurso legitimador; Identidade; Poder; Política; Speech legitimacy; Identity; Power; Politics; Communication; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://app.uff.br/riuff/handle/1/18704

The year 1998 has become an important milestone for the polical history in the state of Acre. In state elections that year, a group of young politicians members of the Partido dos Trabalhadores won the elections state, with a significant popular support, after a decade of repeated defeats for the political forces considered conservative. The victory was made possible thanks to a broad coalition of twelve parties politicians of the most diverse ideological orientations, including the PSDB that was before rival PT s national in scope. During the political campaign and even after the election, the group which claimed the legacy of the political movement led by Chico Mendes, mobilize a discourse of appeal pride supported on promise restoration of value from identity and from de cultures sites, overall those associate to called People of the forest represented by indigenous, by extractive people and residents of riverfront. This operation, in reference to the values supposedly privileged in the politics officials, is now designated as Florestania and the state government is self-designated with the slogan Government of the Forest . Promising overcame the crisis of traditional extractive forest and contain the deterioration environmental materialized mainly in the high rates of deforestation, the Government of the Forest mobilize a series of measures which associated with speech highlighting the traditions, memory and local history, promise to withdraw the state of backwardness and raise self-esteem of its population. Thus, supported by a huge political legitimacy and the concept permissive of sustainable development , the government puts in place a controversial and contested development model based on logging, through to so-called sustainable management , wich are entangled including the communities traditional, and breed the bases, legalized for an advance of private capital on the public goods nature. Instead of debate, of democratization of public policies and the exercise of the autonomous sectors of civil society, formerly a crucial to the election victory, the administration builds its legitimacy supported mainly in the control of a media, public and private, through transfers of founds to business sector, and cooptation of unions and social leaders. The control of information and media discourse in the public sphere becomes the main instrument of affirmation of a identity discourse strongly approved, until the moment when the subjects and voices interdict return from other channels of communication, exposing the contradictions, the cracks and authoritarian face of that speech.