Detalhes bibliográficos
| Ano de defesa: |
2018 |
| Autor(a) principal: |
Falavigna, Francielle Benett
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| Orientador(a): |
Scroferneker, Cleusa Maria Andrade
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| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica do Rio Grande do Sul
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| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Comunicação Social
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| Departamento: |
Escola de Comunicação, Arte e Design
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| País: |
Brasil
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.pucrs.br/tede2/handle/tede/8374
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Resumo: |
Our research objective is to accredited hospital organizations, aiming to analyze the organizational discourses of hospitals with international accreditation by the Joint Commission International (JCI) that emerge in the digital environment, especially in their sites / portals; discussing the possible occurrence [or not] of some discursive intention relationship that would legitimize Joint Commission International (JCI) accreditation; and to investigate how these organizations (re) construct themselves discursively from the interaction mediated by the computer. In order to meet these objectives, we used the communication conceptions of França (2006) and Wolton (2010), to understand the interaction levels of Primo (2011, 2013) and the interaction dimensions proposed by Oliveira (2016), elements of the philosophy of language of Bakhtin (2011, 2014) and to the theoretical-methodological approach of Charaudeau (2007; 2008). Scroferneker, Amorim and Oliveira (2016), subsidized our understanding of organizational and organizational communication and Fairhurts and Putnan (2010), on the conception that organizations constitute as discursive constructions. Santaella (2006, 2007, 2010), Lima (2008), among others, supported our discussions / reflections on digital environment / communication, media / social networks and mediated interactions. We selected the Hospital of Clinics of Porto Alegre (HCPA), accredited in 2017 and considered as a Reference University Hospital, as a case study. Considering the dimensions suggested by Oliveira (2016) and the interaction levels of Primo (2011), we identified an informational posture by the HCPA when interactions analyzed on Facebook and Twitter platforms. Likewise, we note that the Hospital legitimizes and (re) affirms in its site / portal the speech seeking to approximate its values to the requests of the accreditation organization. |
