As ações comunicacionais táteis no processo de criação do design de superfície

• Ano de defesa: 2009
• Autor(a) principal: Freitas, Renata Oliveira Teixeira de
• Orientador(a): Salles, Cecilia Almeida
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Design de superfície; Crítica de processo; Design; Criacao (Literaria, artistica, etc); Ciencias cognitivas; Semiotica
• Palavras-chave em Inglês: Communication; Surface design; Creative process; Semiotics; Cognitive sciences
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/5261

This dissertation aims the investigation of the tactile communicational identity of surface design. As a communication tool that approaches the object and its users, the surface design is inserted in a market context in which the buying values extend beyond the mechanical performance, embracing the intangible contents spheres. Surfaces are considered to be active interfaces, capable of establishing a communication through sensitive codes. Therefore, the importance of the transmitted information content, as well as the transmission itself, are relevant matters in the intangible sphere of the living context and should be considered in a surface design project. The study targets the understanding of the surface design project development, from the perspective of the creative process critique, articulated by Salles (2008), seeking, through the reactivation of the creative network, to outline the specifics that make the surface design an autonomous area of research and development in design. Based on a vast number of projects with different projective intentions from the fields of design, architecture and fashion, the dissertation discusses the interrelations established between the universes of praxis and ideas, pointing out some projective tendencies that explore the tactile communication. Approaching from the general issues of a design project, which involve the culture and the market environment, to the specifics issues of the surface design practice. The chosen authors to base the discussions concerning the communication systems and the emotional experience market are: Fontenelle (2002), Lazzarato(2001), Negri (2001) and Görz(2005). On what is referred to the perception and cognition matters were consulted the works of Nicolelis (2008) and Flusser(2008)