Fidelização de um ídolo: Roberto Carlos

Detalhes bibliográficos
Ano de defesa: 2010
Autor(a) principal: Samara, Beatriz Santos lattes
Orientador(a): Ferrara, Lucrecia D'Alessio
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
Departamento: Comunicação
País: BR
Palavras-chave em Português:
Rei
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/4226
Resumo: This thesis aims at studying the reception developed during Roberto Carlos s artistic career. In order to achieve our goal, a biographical research and a field research both qualitative and quantitative were elaborated, so that the object is centered in the analysis of the process that constitutes a popular idol, its dialogue with the context of various decades, as well as the kind of communicative strategy that assured this artist permanent success and significant choice of preference. Initially, we have favored a synthetic directioning of his career in order to place the artist in the exercise of his art in contemporaneity. But because of his celebrity condition Roberto Carlos is a public personality somehow the dimension and significance of his success is well known. It is not by chance he is widely known as the King . The theoretical framework concurs on two inevitable matrices which, at the same time, justify this state of affairs and elucidate the strategic process of construction of success. As a consequence of this empiric basis, associated with the biographical research and with the analysis of the communicative process that built the idol RC, we hope we will contribute to contemporary studies on reception in development currently, especially those that concentrate on significances of wide recognition and popular response in the intricate process of communication