Detalhes bibliográficos
| Ano de defesa: |
2012 |
| Autor(a) principal: |
Mendes, Kelly Aparecida
 |
| Orientador(a): |
Bastos, Neusa Maria Oliveira Barbosa |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Língua Portuguesa
|
| Departamento: |
Língua Portuguesa
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
https://tede2.pucsp.br/handle/handle/14252
|
Resumo: |
This essay discusses the theme of the interference of American culture in Brazilian culture, manifested by words of English Language in the clothing trade in the city of São Paulo. It aims to analyze the influence of American language and culture in the Brazilian context focusing on linguistic practices and the relationship between language and culture. The specific objective is to analyze the words of the English language presents on the names of shops of three streets in the clothing trade in the city of São Paulo in what regards grammatical classes and semantic aspects, and the relationship of those words with Brazilian culture. The analysis will be based on theoretical reflections of scholars on cultural identities and relationships between language and culture, which are revealing the influences of cultural contacts promoted by globalization nowadays. In the specific case of this paper, we focus on the hypothesis that there is an influence of American culture in Brazilian culture that motivates the preference for words in the English language to compose the names (brands) of shops, confirmed by the results obtained |
