Detalhes bibliográficos
| Ano de defesa: |
2016 |
| Autor(a) principal: |
Mola, Iara Cristina de Fátima
 |
| Orientador(a): |
Silva, Maria Cecília Pérez de Souza e |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
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| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem
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| Departamento: |
Faculdade de Filosofia, Comunicação, Letras e Artes
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| País: |
Brasil
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/18893
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Resumo: |
Present in several means of communication, the technical copywriter develops a professional activity which is not widely known. Categorized within the family of the Writing Professionals, according to the criteria established by CBO 2002 – Classificação Brasileira de Ocupações/Brazilian Categorization of Occupations, this is a professional who would be remotely related with the other occupations in the same group, whose actions mostly have to do with literary activities; and also far from the advertising copywriter and the journalist. Still, people tend to be confused when telling the technical copywriter apart from those two. In such a context, this study aims to fathom the configuration of the professional activity of the technical copywriter and, in particular, a certain type of copywriter whose constitutive characteristic is anonymity. By contemplating the category “technical copywriter”, which comprises professionals that enunciate the voices of other speakers, and aiming to give them some more visibility, we resorted to the articulation between the theoretical assumptions of Ergology and Enunciative Discourse Analysis, according, respectively, to the notions of professional activity as stated by Yves Schwartz (2007; 2011) and of authorship, as proposed by Sírio Possenti (2009a; 2009b). The mobilized methodological procedure is focused, particularly, in the self-confrontation method (VIEIRA; FAÏTA, 2003), which aims to confront the protagonists at work — in the present case, a technical copy writer — with their activities and discourses. The method was adapted to this study thanks to a keystroke capture software that was installed on a computer so as to fathom the stages of a professional activity which is essentially intellectual. By analyzing materials comprised of a questionnaire, texts that were elaborated during a professional situation, reports generated by the software and the speech of the protagonist herself about her professional activity, it was possible to comprehend the specificities of a very particular activity, which goes beyond the prescribed regulations and reveals not only the debate of values and the uses of the self that permeate her activity, but also a particular style and evidence of authorship directly associated with those same values |
