Detalhes bibliográficos
| Ano de defesa: |
2011 |
| Autor(a) principal: |
Baima, Ana Paula da Silva
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| Orientador(a): |
Pacheco Filho, Raul Albino |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Pós-Graduação em Psicologia: Psicologia Social
|
| Departamento: |
Psicologia
|
| País: |
BR
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/16926
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Resumo: |
The general purpose of this research is to contribute to the comprehension of how the subject is involved in the contemporary society. In order to achieve this objective, we limit ourselves to discussing how the operation of the superego can be of great help in understanding the capitalism characterized by the incessant consumption of merchandise. First, we adopt the ideas that superego is structural in the subject and that, no matter what social configurations, it points out the lack and orders the seek for total jouissance. In order to show these both notions are accurate and understand the theories related to the concept in details, we conduct a careful study based on the main formulations of Freud and Lacan. Despite the fact that this study doesn t take into account what Lacan says after 1964, it s possible to prove that superego is related to the entrance into the culture and that it maintains its structure of jouissance imperative in every society. From this point on, we discuss the superego course of action in contemporary society articulating it with the Other ideal. While superego presents an injunction without a specific content and related to the Real, the Other, although invariable in its symbolic structure, is influenced by historical aspects. The Other ideal, influenced by capitalism that promotes consumption, offers the subject of the desire, characterized by the lack, the fantasy that the total jouissance is possible through buying what is sold by the market. From our point of view, present capitalism takes advantage of the structure of the superego, which always points out the lack of the subject and orders the search for jouissance. Superego is important to the adherence to consumption because without its injunctions the Other ideal wouldn t have any imperative strength. The presence of the superego, as a look that observes and a voice that criticizes, is essential to the consumption as the Other ideal. Without it, it would not act as an imperative. This research shows that the theory of superego has to be considered when we intend to understand how the subject is implicated in contemporary capitalism |
