Detalhes bibliográficos
| Ano de defesa: |
2011 |
| Autor(a) principal: |
Gil, Isaac
 |
| Orientador(a): |
Prado, José Luiz Aidar |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
https://tede2.pucsp.br/handle/handle/4305
|
Resumo: |
This thesis discusses the proposed contracts for communication sites in twenty hospitals in Latin America on the Internet and analyzes the strategies used by the speaker to convene hospital to seek to establish links with their target audiences. To form the corpus of this research used a supervised study for seven Latin American specialists, who worked out the conceptual framework, method and strategy to analyze hospitals, submitting them - in order to develop a ranking classification - an assessment six dimensions: patient safety, respect him, knowledge management, the technical capacity of the hospital, the efficiency and prestige of the institution. A quantitative index was developed and resulted in a ranking of twenty hospitals in Latin America, published in American Economy - Brazil, Volume 319, nov. 09, p. 62-71. The theoretical framework used to analyze the sites is based in contract theory of communication Charaudeau Patrick. The usability study was based on the concepts of Jakob Nielsen, Hoa Loranger and Marie Tahir and other authors who observed sites of hospitals. Accessibility was considered the concepts of the Center for Rehabilitation Engineering and Accessibility. We used the concept of hypermedia Vicente Gosciola that describes how to structure a non-linear and interactive technology, because it enables the user to establish connections and isolate, which was an important component of analysis in this thesis. These theoretical frameworks were applied because they consider the possible forms of enunciation of these institutions to promote and introduce the enunciatee's about what the utterer proposes on its website and that can influence the preference for a specific hospital. To analyze this set of narrative schemes, which aim to engage audiences in a hospital, was drawn up, based on several authors, a method to examine the sites and giving rise to a condition called Axiology To Site Analysis of Hospitals. It was examined, also, sites of non-hospital and other hospitals outside the corpus, with the goal of adding support to the framework and the communication processes of hospitals sites. Finally, communication strategies are proposed to subsidize syncretic and improve communication interface which comprises communicative contracts between hospitals and their various target audiences in the sites of these types of institutions |
