Diferença persuasiva entre imagem e texto

• Ano de defesa: 2011
• Autor(a) principal: Marra, Luciano
• Orientador(a): Vieira, Jorge de Albuquerque
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Faculdade de Filosofia, Comunicação, Letras e Artes
• País: BR
• Palavras-chave em Português: Imagem; Texto; Persuasão; Percepção; Ceticismo; Mídia
• Palavras-chave em Inglês: Image; Text; Persuasion; Perception; Skepticism; Media
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4352

This work presents a skeptical discourse to understand the difference between image and text persuasive effects. The objective of this research is to analyze the functioning of consciousness during the mental acts that allow the induction of human behavior after contact with the products offered by information channels, which use image and text as a strategy to generate consumption. At first, he takes the phenomenology by Husserl, Sartre and Merleau-Ponty to describe, through the intentional character of consciousness, our semiotic regard to reality, within this reality do the epistemological framework for understanding the differences in the dynamics of subjectivity of images and texts. For that describes the operation of perceptual consciousness, origin of the difference between image and text persuasive effects. Once this is done we find that, in general, the persuasive power of images is greater than the text effects, because the images are perceived more subtlety than the texts. It does not require the creation of meaning in the texts as mandatory, a fact that allows the image information around our critical system. Thus, by participating in our imagination, provides models of conduct ready for imitation, as demonstrated Piaget, because our cognitive process takes advantage of such a strategy to streamline familiarity with reality