Detalhes bibliográficos
| Ano de defesa: |
2016 |
| Autor(a) principal: |
Vernalha, Hercules Brasil
 |
| Orientador(a): |
Siqueira, João Hilton Sayeg de |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Tese
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Língua Portuguesa
|
| Departamento: |
Faculdade de Filosofia, Comunicação, Letras e Artes
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| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/19187
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Resumo: |
This research aims to investigate the reasons for the deliberate use of Anglicisms in Brazilian contemporary business discourse, especially if they don´t help to understand the idea to be communicated. Literature on the crossing of languages and on both ancient and modern linguas francas is examined in this work in order to understand the way languages influence each other. Main historical and modern influences on Portuguese language are also studied, with special attention to English interaction process. Critical Discourse Analysis (CDA), as proposed by N. Fairclough, is the methodology chosen for the investigation of the business discourse in this work. Formative influences of CDA are studied through a literature review on the many approaches of discourse analysis in both Anglo Saxon and French lines. Management and business magazines available in newsstands, Internet business sites and business e-mail messages form the corpus of this research.As a result of the work, it is possible to establish four categories of underlying reasons for the deliberate and seemingly unnecessary use of Anglicisms in Brazilian contemporary business discourse: euphemization, belonging, valorization and commodification.Euphemization is the word chosen to express the way enterprises hide or dissimulate initiatives that can be consideredharmful or inadequate in their discursive manifestation. Belonging refers to the sense of acceptance as a member of the contemporary(post-Fordist)business discourse group in opposition to the classic(Fordist)business discourse group.The word Valorizationis used to express the way oldjobs and work practices and methodologies have had their names and titles changed in order to make them sound more attractive. Commodificationis the process whereby social goods that ought not to be treated as commodities, like education and health,have been transformed into objects of tradewhiletheir discursive domainhas been colonized by the advertising discourse |
