Uma reflexão sobre o Estatuto dos meios de comunicação de massa à luz do pragmatismo de Peirce

Detalhes bibliográficos
Ano de defesa: 2008
Autor(a) principal: Arruda Junior, Haroldo de lattes
Orientador(a): Ibri, Ivo Assad
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Filosofia
Departamento: Filosofia
País: BR
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/11770
Resumo: The idea of meaning present in Pragmatism is eminently semiotic and involves semioses. Therefore, its possible to conceive any system that has significant content several conventions of signs established by languages in relation to various types of objects. Understanding the basis of meaning is nothing but to inquire about the pragmatic meaning of these languages, or, in other words, to look, pragmatically, for the meaning would be to know the way how the social behavior can be affected in respect to various aspects. By adopting the theoretical frame of Peirce´s Pragmatism, the objective of the present work is to analyze the production of meanings from the social point of view, in which mediations will generate various conceptions based on a kind of fusion between the real and the collective imaginary. Considered from this viewpoint, the production of new beliefs is performed in such a way where verbal language, is just one of the tools for cognition, among other signs. It s interesting to reflect about how the various technologies of communication, on the one hand, convey signs in high speed and widespread distribution, allowing for the establishment of huge communities of interpretation nowadays thus generating interactive interpreters and aligning a historical behavior that is becoming increasingly global. On the other hand, the reactions to this global meaning production process are becoming increasing more communicable, producing critical interpreters that intend to review social habits established in favor of the community, sometimes in the interest of groups that are not always in tune with the general community. Mass Communication as producer of possible meanings affects people s conduct everyday. In this way, having as a guide the principles of Peirce´s Pragmatism, it s possible to proceed with an analysis of the production of social beliefs and its effects on behavior. This work proposes a reflection about the means through which these symbolic constructions, produced by the mass media, affect the conduct of people, producing meanings and beliefs through which the behavior of the spectator is marked